Episode 113 From Invisible to Influential: Unlocking the Power of Your Personal Brand with Alan McLaren Frederick Dudek (Freddy D) Copyright 2025 Prosperous Ventures, LLC

Today, we're diving into the world of personal branding with Alan McLaren, co-founder of Strata Originals and a true expert in helping leaders craft their unique stories. Alan's got two decades of experience under his belt, coaching over 600 CEOs in just the past two years. He breaks down how intentional branding can seriously boost your influence and impact in your field. We’ll explore the transformative power of sharing your authentic self and how that can turn you from feeling terrified to thriving in your personal and professional life. So, if you’re ready to step up your game and learn how to create a standout personal brand, you're in the right place.

Discover more with our detailed show notes and exclusive content by visiting: https://bit.ly/43OpIwY

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What if the biggest thing holding you back wasn’t a lack of skill — but the fear of being seen?

In this powerful episode, Alan McLaren, co-founder of Strata Originals and personal branding coach to over 600 CEOs, joins us to unpack how leaders can move from fear to influence by showing up authentically. After losing 95% of his agency’s business during COVID, Alan didn’t just pivot — he created a movement around intentional visibility, unlocking confidence and clarity in the most unlikely people.

Alan reveals why personal branding isn’t about self-promotion, but about sharing your unique perspective as a gift. He walks us through the emotional journey his clients experience — from being terrified of the camera to becoming fearless storytellers who attract superfans and opportunity.

If you've ever felt hesitant to speak up, go on video, or put your name behind your business, this episode is your invitation to lead with your full presence — and watch what happens next.

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Takeaways:

• Alan McLaren shares his journey from the business equipment industry to personal branding, emphasizing how every individual has a personal brand that needs to be nurtured.
• The episode highlights the transformative power of personal branding and how sharing one's unique talents can significantly enhance professional influence and opportunities.
• Listeners are encouraged to engage with their audience on platforms like LinkedIn, as this can lead to building strong connections and creating superfans who advocate for their brand.
• Alan illustrates the importance of authenticity in personal branding, explaining how being genuine can help overcome fears and build lasting relationships with potential clients.
• The discussion touches on the common fear of public speaking and how coaching can help individuals become more confident and articulate in sharing their stories.
• Finally, the episode underscores the idea that personal branding is not just about self-promotion; it's about creating value and fostering connections that can lead to unexpected opportunities.

Links referenced in this episode:

• strataoriginals.com

Companies mentioned in this episode:

• Strata Originals
• YPO Gold
• Canon

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Episode 112 Work Smarter, Sell Faster: The Neuroscience of Aroma-Fueled Teams with Jessica Weihle Frederick Dudek (Freddy D) Copyright 2025 Prosperous Ventures, LLC

Today’s chat is all about the powerful effect of scent and how it can totally transform our lives and businesses. We’re hanging out with Jessica Weihle a clinical aromatherapist who ditched the corporate grind for essential oils, blending ancient wisdom with modern neuroscience to create a whole new vibe in wellness and productivity. Jessica dives into how she’s made waves in senior living and hospice care, showing us just how much a well-crafted aroma can uplift not only residents but also staff and families.

We also tackle the hidden dangers of artificial fragrances and how natural scents can enhance our environment, making workplaces more inviting and boosting overall morale. So, if you’re curious about how to elevate your space and create a lasting connection with your brand, you’re in for a treat!

Discover more with our detailed show notes and exclusive content by visiting:

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Diving deeper into the nuances of aromatherapy, Jessica discusses how Aroma Well is redefining the scent experience in various industries. She explains the alarming prevalence of synthetic fragrances in workplaces and their negative impact on health and productivity. Unlike artificial scents that can trigger allergies and discomfort, natural essential oils promote a sense of calm and clarity.

Jessica elaborates on the concept of scent marketing, showcasing how businesses can use carefully crafted aromas as a branding tool to foster trust and enhance customer experiences. She highlights specific case studies where implementing aromatherapy in corporate settings has led to increased employee satisfaction and productivity.

By creating a unique olfactory logo for brands, companies can leave a lasting impression that transcends the usual marketing strategies. This episode is a must-listen for anyone interested in the intersection of wellness, neuroscience, and branding.

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Takeaways:

• Aroma well blends ancient wisdom with modern science to enhance wellness through scent.
• Jessica's personal journey from law to aromatherapy highlights the power of essential oils.
• Aromatherapy has proven benefits in senior care, especially for those with dementia.
• Using natural scents in business environments can boost productivity and create positive atmospheres.
• Artificial fragrances can be harmful, while true aromatherapy provides numerous health benefits.
• Scent marketing is a growing industry that can significantly enhance brand connection and customer loyalty.

Links referenced in this episode:

• aromawell.com

Companies mentioned in this episode:

• Aroma well

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 Here's the top insight from this episode:

 Clinical Aromatherapist, Jessica Wiehle proves a signature natural scent Acts like your brain's invisible logo.  Spark it in a prospect's brains, and they'll remember trust and rave about you long after they leave.

 Here's your business growth action step:

 Ditch every synthetic air freshener. Replace it with one pure essential oil diffuser, or...

Episode 111 How to Grow Smarter: Laura Patterson on Strategic, Customer-Centric Growth Frederick Dudek (Freddy D) Copyright 2025 Prosperous Ventures, LLC

We dive deep into customer-centricity with Laura Patterson, a true powerhouse in growth strategy and the brains behind VisionEdge Marketing. Laura’s got over 30 years of experience and a no-nonsense approach to helping businesses accelerate growth and drive performance. In our chat, she emphasizes that businesses need to put their customers at the heart of everything they do, from strategies to daily operations.

We discuss how understanding customer value and creating strong relationships can transform clients into superfans, ultimately driving referrals and loyalty. So, if you’re looking to level up your business game and build a community of advocates, you won't want to miss this insightful conversation!

Discover more with our detailed show notes and exclusive content by visiting: https://bit.ly/4n2oNlD

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In this episode of the Business Superfans® Podcast, host Freddy D sits down with Laura Patterson, founder of VisionEdge Marketing and a pioneer in customer-centric growth strategy. Laura shares how she helped transform a struggling startup division at Motorola into a billion-dollar business, and what it truly takes to build alignment, measure what matters, and eliminate "random acts" in your sales and marketing efforts.

From nostalgic stories about fishing with her grandfather to real-world B2B growth wins, Laura delivers an inspiring, no-fluff masterclass in how to scale with purpose and precision.

What you'll learn:

• How to create alignment and accountability across your team
• The "random acts" test every leader should apply to their strategy
• Why customer-centricity is more than a buzzword—and how to live it
• The power of being specific in everything from metrics to messaging

Whether you're leading a small team or a growing enterprise, this episode will equip you with practical frameworks to drive smarter, more sustainable growth.

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Takeaways:

• Laura Patterson emphasizes the significance of being customer-centric in business operations and strategies, which is essential for long-term success.
• The podcast discusses how understanding customer needs and success metrics can greatly improve marketing and sales effectiveness, ultimately leading to growth.
• It's highlighted that eliminating random acts of marketing and selling can streamline operations, making efforts more coherent and focused on customer value.
• The conversation reveals that building strong, lasting relationships with clients transforms them into advocates or superfans, fostering long-term loyalty and referrals.
• Patterson shares practical examples of how data-driven insights can lead to substantial increases in customer engagement and conversion rates across various industries.
• The importance of aligning team objectives and efforts towards customer-centric outcomes is stressed as a key factor in achieving business success.

Links referenced in this episode:

• visionedgemarketing.com
• laurap@visionedgemarketing.com

Companies mentioned in this...