Business Unusual

By: Zoho Enterprise
  • Summary

  • The stories of successful entrepreneurs and leaders who don’t follow conventional business wisdom. From showing financial restraint to valuing people above profit, we tell the stories of mavericks who grew their empires the right way, leaving you inspired to do the same.
    © 2023 Business Unusual
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Episodes
  • S3 E6: Yvon Chouinard - Patagonia
    Dec 7 2021

    When Yvon Chouinard started making climbing pitons in a chicken coop behind his parent's house, he had no interest in creating one of the world's most iconic outdoor brands. He and his fellow climbers just wanted higher quality tools that left a smaller environmental footprint.

    But the 83-year-old did more than create a $1 billion brand known around the world from professional climbers to runway models. He created a company that has become synonymous with fighting climate change and supporting environmental issues.

    In our season 3 finale, the story of Patagonia that's as wild and beautiful as the landscape that inspired its name. 

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    30 mins
  • S3 E5: Sara Blakely - SPANX
    Nov 30 2021

    In 2000, no one would've expected that an industry like women's undergarments had room for breakthrough innovation, let alone one worth over a billion dollars. And despite people laughing in her face, Sara Blakely had dreams of building SPANX in to a $20 million company. 

    In this week's episode, we reveal how this former door-to-door fax machine saleswoman eclipsed ever her own goals, building SPANX to a $1.2B+ brand.

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    27 mins
  • S3 E4 - How Zola Conquered the Wedding Industry
    Nov 16 2021

    Growing up in Australia, Shan-Lyn Ma felt cut off from the excitement of the early 2000s tech boom in Silicon Valley. So she got there as soon as possible.

    After getting her MBA at Stanford, working at her dream company, Yahoo, and building her skills as a product developer, Shan-Lyn decided to optimize an industry she and  many of her friends took part in multiple weekends a year—weddings.

    In this week's episode we learn how Zola became a one-stop shop for wedding planning, honeymoon planning, and beyond. 

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    30 mins

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