• Business is Good with Chris Cooper

  • By: Chris Cooper
  • Podcast

Business is Good with Chris Cooper

By: Chris Cooper
Listen for free

  • Summary

  • One on one mentorship saved my business. So I decided to share that process starting with a 200-word blog post. Fast forward to today and my mentorship practice is a 21 million dollar worldwide company with a team of 50 professional mentors. Scaling from a tiny gym business to one of the largest mentorship practices in the world meant developing simple systems that could be taught easily to others. But building a movement requires leading by example, and showing people that business isn’t evil; that building wealth doesn’t require taking it from others; and that creating value lifts us all. It’s always been important to me to succeed the right way: without empty promises or slimy sales tricks. So the purpose of the Business Is Good podcast is to share the models that will scale a business FAST; but, more importantly, to help you build a business you’re proud to own. Visit businessisgood.com for more info and resources from the show.
    Copyright 2024 Chris Cooper
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Episodes
  • Why Founders Don't Make Money

    Why Founders Don't Make Money
    Aug 19 2024

    Why founders don’t make money

    They are product oriented -inventors not investors

    They quit too soon - in the product crew successful, they have done its job

    They failed to scale - They are irreplaceable in their business.

    Connect with Chris Cooper:

    Website - https://businessisgood.com/
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    15 mins
  • Improving Profitability by Improving Your Product

    Improving Profitability by Improving Your Product
    Aug 11 2024

    I'm a product guy.

    I want to believe that if I keep making my product better, I'll make it more profitable.

    Unfortunately, that almost never works - we get caught in the Technician's Curse and never stop iterating on our product, tweaking it, improving it...and never having time to market it.

    But there are SOME ways that improving your product CAN make it more profitable:

    Being the best in class creates a huge advantage, because the best clients will ascend to your service (if they know about it.)

    Tactically, you can also try:

    • Outcome-based pricing
    • Pursuing greatness as a marketing strategy.
    • Improving client retention by improving client outcomes.

    I walk through all of this on today's episode!

    Connect with Chris Cooper:

    Website - https://businessisgood.com/
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    13 mins
  • Fields of Play

    Fields of Play
    Aug 4 2024

    Connect with Chris Cooper:

    Website - https://businessisgood.com/
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    16 mins
Marketing Economics Personal Success
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