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If I told you I have a podcast where a credit union executive tells you about high rates on CDs, free checking, and super cheap new car loans, how quickly would you turn the dial and give a listen to Joe Rogan?

Right, you know the answer.

So I will tell you what I really have is a fascinating podcast with Josh Rodriguez at West Community Credit Union in Missouri, an institution approaching a half billion in assets.

That’s because Rodriguez is doing things I’ve never heard about at credit unions.

But keep in mind on LinkedIn he identifies himself as Innovator/CU Professional/Storyteller.

I met Rodriguez at the CU 2.0 Live event in Arizona in June and when he told me he is a storyteller I knew I had to get him on this show. I had never before encountered a credit union executive who said he/she is a storyteller.

And you know…stories are the most powerful form of communication.

In this show, Rodriguez talks about why stories are so potent, he also talks about a creative content package he has developed to help West Community’s employees better know the execs in the c-suite…and maybe also do some thinking about their own career development.

And then he drops the bomb that West Community has planned a series of podcasts where members will tell their stories about their relationship with the credit union. You have to hear how Rodriguez describes this project - and hear, too, the passionate excitement in his voice as he opens his playbook.

Here's the website for these shows http://bankingonyoupodcast.com/

Listen up.

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Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto