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CX Files

CX Files

By: Mark Hillary and Peter Ryan
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CX Files features your hosts, CX industry analysts Mark Hillary and Peter Ryan, speaking each week to leading analysts, thinkers, and practitioners focused on managing the Customer Experience (CX). In each episode Mark and Peter talk to their guests about the future of CX, the important trends, and what customers really expect from brands today.(C) IT Decisions and Carnaby Content 2018-2025 Economics Management Management & Leadership
Episodes
  • David Neale - GBPO Solutions - Building Trust In BPO Sales Claims
    Jun 5 2025

    David Neale is the Founder and CEO of GBPO Solutions. He is based in the UK.

    David has experience as a buyer of BPO services and as a representative of BPOs. With this insight he decided that one of the missing ingredients in the BPO sales process is transparency - how does anyone know that what a BPO says about their services is really true?

    David founded GBPO Solutions to provide accreditation to BPOs, so if they do make claims about their capabilities then they can point to the accreditation to show that their claims can be verified.

    David talked to Mark Hillary about why he started GBPO Solutions and why he explored this idea of transparency rather than measuring processes and delivery capabilities...

    David also publishes the popular David's Diaries podcast - focused on the biography of his guests. You can find both Mark and Peter in the back catalogue - both interviewed in 2024.

    https://www.linkedin.com/in/david-neale-08b80011b/

    https://www.linkedin.com/company/gbpo-solutions/

    https://podcasts.apple.com/us/podcast/davids-diaries/id1766136430

    Mark and Peter on David's Diaries

    https://podcasts.apple.com/us/podcast/mark-hillary/id1766136430?i=1000668074006

    https://podcasts.apple.com/us/podcast/peter-ryan/id1766136430?i=1000668073926

    Podcast Summary

    In this episode, David Neale introduces his new venture, GBPO Solutions, and discusses a novel approach to BPO accreditation. Unlike traditional certifications focused on operational standards (like ISO or HIPAA), David’s accreditation model emphasizes truthfulness, transparency, and independent validation of how BPOs present themselves to the market.

    David Neale's accreditation model for BPOs aims to inject much-needed transparency and accountability into a market still relying on legacy procurement methods. By focusing on honesty over hype, GBPO Solutions wants to reshape the buyer-supplier dynamic in outsourcing for the better.

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    32 mins
  • CXOutsourcers 2025 - Feedback From Munich Delegates
    May 29 2025

    The 2025 CXOutsourcers event took place earlier in May in Munich, Germany. Peter called on a few of the delegates to get their feedback and key takeaways from the event.

    https://cxoutsourcers.com/

    https://nearshoreamericas.com/cxoutsourcers-forum-trade-and-cx-disruptions-take-center-stage/

    https://ryanadvisory.com/cxoutsourcers-2025/

    ---

    Peter Ryan talked to:

    Carrie Ramskill - COO HGS (UK)

    https://www.linkedin.com/in/carrie-ramskill-503446223/

    https://hgs.cx/

    Ahmed Refky - CEO Planovate (Orlando, FL, USA)

    https://www.linkedin.com/in/ahmedrefky/

    https://www.planovate.com/

    Kevin Lightfoot - CMO Ascension International (Frisco, TX, USA)

    https://www.linkedin.com/in/kevinlightfoot/

    https://ascensionbpm.com/

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    30 mins
  • Mark Zucker - MCVO Talent - Four Weddings And A BPO
    May 22 2025

    Mark Zucker is the Co-Founder of MCVO Talent Outsourcing. He is based in Chicago, Illinois.

    Mark shares his journey from founding a wedding album manufacturing company (almost 30 years ago) to starting MCVO, which specializes in helping small businesses in North America. He highlights the benefits of the Philippines as a BPO destination, citing its respectful culture, strong English proficiency, and service-oriented mindset. Zucker emphasizes the importance of understanding client needs, maintaining client relationships, and providing simplified pricing models. He advises entrepreneurs to seek knowledgeable, involved partners and to consider the feasibility of outsourcing tasks.

    Mark talked to Peter Ryan about his journey as an entrepreneur and the specific needs of smaller companies when outsourcing.

    https://www.linkedin.com/in/markzucker/

    https://www.mcvotalent.com/

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    26 mins
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