Welcome to season three of the James Loud Podcast! Join us for an insightful episode of the James Loud Podcast featuring Caleb Counts, the co-founder and CEO of Connected Cannabis Co. With a career spanning over a decade, Caleb has been instrumental in shaping California's cannabis landscape, establishing Connected as a premier brand known for its top-tier genetics and premium flower.In this episode, Caleb delves into his journey from the early days of cannabis cultivation to leading a company renowned for its commitment to quality and innovation. He discusses the challenges and triumphs of building a brand that resonates with connoisseurs and casual consumers alike. Caleb also shares insights into Connected's $3.5 million R&D breeding program, highlighting the company's dedication to developing unique and potent strains.Listeners will gain a deeper understanding of the cannabis industry's evolution, the importance of genetic research, and the entrepreneurial spirit that drives success in this competitive market. Caleb's experiences offer valuable lessons for anyone interested in the business of cannabis, from cultivation to branding and beyond.​Don't miss this engaging conversation with one of the industry's leading figures. Subscribe to the James Loud Podcast for more discussions with pioneers and innovators in the world of cannabis.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Caleb:Instagram: https://www.instagram.com/counts/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.