In this episode of the Free Spirits podcast, we sit down with Jake Bullock, co-founder of Cann - the leading microdose cannabis beverage brand revolutionizing social drinking.

Jake shares how his personal journey with alcohol led him to create Cann, offering a 2mg THC alternative that provides a gentle, controlled experience similar to having a beer or glass of wine. From securing their first dispensary orders to expanding into mainstream retail through hemp-derived products, Jake reveals the strategic decisions that helped Cann become a category leader.

Listeners can try Cann 20% off by using code LMM20

TIMELINE:

00:00 Introduction to the Cannabis Beverage Revolution

01:20 The Birth of Cann: Jake's Personal Journey

05:05 Navigating Early Market Challenges

07:16 From Analyst to Entrepreneur: Assessing Risk

11:00 Evolving Marketplace: The Shift in Consumer Behavior

13:36 First Steps in the Dispensary Channel

16:55 Pivoting to Hemp-Derived Products

20:30 Introducing Higher Dosage Options

24:44 Celebrity Influence in Marketing Strategy

28:25 Navigating Marketing Challenges in the Cannabis Industry

30:32 Balancing DTC and Retail Strategies

32:39 Data-Driven Decision Making in Resource Allocation

36:44 Adapting to Regulatory Changes in the Cannabis Market

40:45 Establishing a Competitive Moat in a Crowded Market

42:57 Future Outlook for the Cannabis Beverage Industry

48:39 Strategic Vision for Cann's Future

Key topics include:

• How Cann pioneered microdose cannabis beverages

• Transitioning from dispensaries to mainstream retail

• Their approach to celebrity investors like Gwyneth Paltrow

• Navigating complex regulations across different states

• Building a competitive advantage in an emerging category

• The future of cannabis as a social beverage

Connect with Cann: Website: drinkcann.com

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