Capital Improvements

By: Craig D. Crook
  • Summary

  • Welcome to the frontier of potential commerce. Hear from business leaders facilitating strategic build outs of the infrastructure needed to compete in a crowded marketplace. Strategies focused on balancing revenue in both the short and long term. Hosted by Craig Crook, powered by INTO, and designed for leaders looking for the strategic edge
    2022 Craig D. Crook
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Episodes
  • The Evolution of DTC with Gary Penn
    Jan 26 2023

    Digital transformation is not a buzzword - it's an actuality. In this episode, DTC (Direct-to-Consumer) Advisor Gary Penn breaks down the impact technology is having on the evolution of DTC. Hear how to decide what new tech platforms to invest in, the metrics that matter, his P.I.E. business roadmap, learnings from consulting at a variety of companies, and how to keep digital the priority. Connect with Gary at Chameleon.Co and LinkedIn

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    50 mins
  • The Secret Sauce of SEO with Jeff Oxford
    Jan 12 2023

    Find out what people are searching for, then provide that for them. In this episode, 180 Marketing Founder and SEO Director Jeff Oxford shares the secrets to SEO success for your business. Hear where to start with SEO (Search Engine Optimization), how to optimize your website pages for Google, how SEO has changed in the past decade, the key fundamentals for SEO success, and Jeff’s top lessons from starting multiple businesses. Connect with Jeff at 180Marketing.com

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    43 mins
  • Transforming Culture with Mark Terrell
    Dec 16 2022

    It's all about people. Make sure your people always know this. In this episode, Lasting Change, Inc. Former CEO Mark Terrell shares how the team fixed a broken culture and grew the nonprofit from $600,000 to $60,000,000. Hear how to transform your culture, be open to feedback, think and make decisions, eliminate barriers in the increasingly tech-dependent world, and the importance of EQ. Connect with Lasting Change, Inc. at LastingChangeInc.org

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    59 mins

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