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In this episode, my guest is Johan Sundstrand, CEO and co-founder of Phyron, a company that’s helping car dealers turn their inventory data into high-quality videos at scale.

We talk about how Johan went from running Sweden’s largest golf shop at 18 to building a tech company that now serves over 4,000 dealers in more than 35 countries. But more importantly, we get into the how and why behind Phyron’s growth—and what dealers can actually do with the tools they already have.

Here’s what you’ll learn in this episode:

• How to turn existing photos and spec sheets into engaging videos that boost SEO, keep buyers on your site longer, and help your inventory stand out
• What most dealers get wrong about digital marketing (especially when it comes to video)
• How you can build your brand, not just your listings, using video content across marketplaces, social media, and your own website
• Why emotion drives decisions, and how video helps create the kind of experience people remember
• What it really takes to get started (it’s faster and easier than most think)

If you’re trying to figure out how to keep up with modern retail expectations, or just want to get more out of the listings you already have, this episode is full of ideas that can actually move the needle. Johan brings a practical, no-fluff perspective that I think every dealer should hear.

Let me know what you think, and as always—thanks for listening.

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In this episode, my guest is Stephen Whitton, founder of MenAble, a UK-based initiative focused on improving mental health in the automotive industry. We talk about what mental health really looks like behind the scenes in dealerships, and why Stephen prefers to call it mental wealth.

Stephen doesn't just bring insights — he brings lived experience. From his own breakdown during the pandemic to helping businesses build cultures where people thrive, Stephen delivers truth with warmth, humor, and zero fluff.

We get into:

• Why the phrase “How are we doing?” might be the most powerful leadership tool you're not using
• The difference between mental health and mental wealth, and why the latter could change your company
• What’s really driving burnout in the motor trade — and how to spot it before the wheels come off
• How simple shifts in your team culture can attract (and keep) top talent
• Tangible actions managers can take today to support their people without becoming therapists

Oh — and you’ll never ask “How are you doing?” the same way again.

This isn’t a therapy session. It’s a conversation every dealership leader needs to hear. Hit play and get ready to shift gears on how you think about mental wellbeing at work — and in life.

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In this episode, my guest is Joost Nieuwlaar, a digital consultant at Datamotive, Joost has been active in the digital automotive world for more than seven years. He helps dealer holding companies and car companies optimise their digital strategy, from lead generation to conversion. Joost stood at the cradle of Datamotive, inspired by recurring questions from the market. His mission: to help car companies stay ahead digitally.

We talk about what makes a dealer website actually perform, how AI is already streamlining backend operations, and why the future of automotive retail is all about smart integration over more tools.

Here’s a quick taste of what we cover:

• The three powerhouse modules that make up the Datamotive platform
• Why “conversion” isn’t just a buzzword—it’s the lifeblood of your site
• How AI (when combined with good data) is unlocking smarter workflows for marketing teams
• The future of car configurators, customer personalization, and European expansion
• Plus: Joost shares what actually drives more car sales (hint: it’s not what you think)

This is a masterclass on how to future-proof your dealership's digital experience—with practical insights you can act on right away.

👉 If you’re tired of clunky platforms, siloed tools, and websites that collect dust instead of leads… hit play.

Let’s go.