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Explore the complexities of healthcare digital marketing with Aaron Burnett, CEO of Wheelhouse Digital Marketing Group. In this episode, Aaron discusses the challenges and opportunities in healthcare marketing under new HIPAA guidelines. Learn about the impact of recent HIPAA changes, the importance of first-party data, and strategies for compliance and success in a regulated environment. Discover how first-party data is key to overcoming regulatory hurdles and achieving marketing success. Get ready for a deep dive into the future of digital advertising in healthcare. Essential listening for anyone in the healthcare industry.

Resources:

• Connect with and follow Aaron Burnett on LinkedIn.
• Learn more about Wheelhouse Digital Marketing Group on their LinkedIn and website.
• Browse Wheelhouse’s blog articles here!
• Email Aaron directly here.

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Discover the evolving healthcare landscape as Sandie Dela Cruz shares her journey from audiology to spearheading digital solutions in the medical device industry.

In this episode, Sandie discusses how her early experiences in audiology and operational excellence laid the groundwork for her medical device industry role. She delves into the transformative potential of AI in medicine, from virtual reality simulations for physician training to advanced diagnostic tools. Sandie also explores the challenges and opportunities in integrating AI into healthcare, highlighting its impact on efficiency, patient care, and regulatory hurdles. Whether you're a healthcare professional, tech enthusiast, or curious about the future of medicine, this conversation offers valuable insights into the innovations shaping the future of healthcare.

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Andrew L'Huillier, a leader in the diagnostics industry, joins us to discuss his work on groundbreaking diagnostic products. Learn about the challenges and opportunities in regulatory compliance, drug discovery, and the implementation of cGMP guidelines. Discover how precision medicine is revolutionizing healthcare and improving patient care.

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