• Christa Leupen / Butterball

  • Aug 8 2023
  • Length: 30 mins
  • Podcast

Christa Leupen / Butterball

Listen for free

View show details

  • Summary

  • Can you think of a brand with better unaided awareness than Butterball? Today, Christa Leupen talks about how the company uses their purpose to drive the entire organization. Join us for a lively discussion on what makes the brand tick and how they use their purpose to drive the use of turkey every day – not just on Thanksgiving.

    00:18 - Christa Intro

    01:22 - Director of Purpose and Consumer Communication Role

    02:34 - Path to this role

    04:49 - Work/Life Balance

    06:11 - Purpose defined by Butterball

    12:42 - Iconography

    13:22 - Challenges of being popular in specific seasons

    16:37 - Turkey Talk Line

    17:17 - Tone of Voice

    18:29 - Branching outside of tukey

    20:10 - Jimmy Fallon

    22:11 - Influencers

    26:17 - Driving the message for customers

    27:28 - Where are you in driving the purpose throughout the entire organization

     

    https://www.butterball.com/
    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Christa Leupen / Butterball

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available