• Christopher Symmes / Unilever

  • Jun 20 2023
  • Length: 36 mins
  • Podcast

Christopher Symmes / Unilever

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  • Summary

  • Join us for an inspiring conversation with Christopher Symmes, Director of Marketing at Unilever where he manages their dressings line, including Hellmann’s, Sir Kensington’s, and Maille. Christopher is a living, breathing adherent to Brand Purpose and showing how it can drive your business – not just your advertising – to foster growth and create change. In fact, sometimes Brand Purpose isn’t part of the advertising at all.
     

    00:18 - Christopher Intro

    01:18 - What brought you to Unilever

    06:50 - How do you define brand purpose and how does that fit at Unilever

    13:17 - Super Bowl Commercials / Brie and Ham

    18:56 - Does the purpose of food waste live outside of Hellman's within Unilever

    19:54 - Does every Unilever brand have a social good component

    22:26 - Customer feedback

    25:21 - Other adjacent brands and their purposes

    29:25 - How does your personal purpose manifest itself professionally

    34:18 - Googling Hellmans Food Waste

     

     
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