• Coca-Cola’s Greatest Mistake | Out With The Old | 1

  • Feb 11 2021
  • Length: 41 mins
  • Podcast

Coca-Cola’s Greatest Mistake | Out With The Old | 1

Listen for free

View show details

  • Summary

  • In 1985, when Coca-Cola eliminated its signature soft drink, “Coke”, and replaced it with a new and improved version called “New Coke”, the American people revolted. In this series premiere, we go back to the beginning of the story and meet the man responsible for Coca-Cola’s biggest blunder: Roberto Goizueta, a brilliant Cuban immigrant who started from the bottom and rose to the highest rung of Coca-Cola’s corporate ladder.


    Need more Business Movers? With Wondery+, enjoy exclusive seasons, early access to new ones, and they’re always ad-free. Start your free trial in the Wondery App or visit wondery.app.link/inIc9lKeyLb now.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Coca-Cola’s Greatest Mistake | Out With The Old | 1

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available