In this episode of Coffee N° 5, Lara talks to branding expert Rebecca Bartlett about the essentials of building cohesive, impactful brands. Rebecca shares insights on how to align a brand with its founder’s vision, prioritize cohesion, and navigate retailer feedback without losing identity.

They also discuss how brands can evolve their narrative, decipher ‘sexiness’ for their unique audience, and tackle the challenges of creating a multi-generational brand. Tune in for expert advice on staying true to your brand while scaling and adapting in today’s competitive market.

We’ll talk about:

• The importance of prioritizing cohesion when developing a brand.
• How brands can switch their narrative without losing their brand.
• Deciphering ‘sexiness’ for your unique brand and clientele.
• How to navigate retailer feedback while staying true to your brand.
• The challenges of trying to develop a multi-generational brand.

For more information, visit Rebecca Bartlett's LinkedIn.

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Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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In this episode of Coffee N° 5, Lara chats with Lorne Lucree, founder of Quiet Coyote, about how curiosity fueled his journey from product junkie to industry expert. They discuss breaking through in the beauty world, finding the right balance for emerging brands, and the impact of TikTok Shop on consumer behavior. Lorne also shares insights on how technology is shaping sustainable product development and why the little things matter when it comes to formulation. Tune in for expert tips and industry secrets on navigating the fast-paced beauty landscape!

We’ll talk about:

• How curiosity can spark an incredible career in beauty and product development.
• Tips and tricks for breaking through in the industry.
• How to determine if the niche or broad approach is right for your emerging brand.
• The impact of TikTok shop and its influence on consumers.
• The power of technology in developing sustainable products.
• Why the little things matter in formulation.

For more information, visit Lorne Lucree's LinkedIn.

Subscribe to Lara’s newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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In this episode of Coffee N°5, Lara sits down with Annie Meyer, founder of Untoxicated, who shares how she transitioned from brand management to creating skincare solutions for sensitive skin. Learn from her about how she creates clean and efficient products and how embracing a sense of community and creativity have helped build her breakout brand.

We’ll talk about:

• Understanding the difference between migraines and headaches.
• How navigating the organizational operations and beauty are interconnected for Annie.
• Tips for developing a stable formula for skincare products.
• How to develop a product that is both clean and efficient.
• How to insert yourself and breakthrough into the beauty market.
• The importance of embracing community and generosity in the beauty industry.

For more information, visit Annie Meyer's LinkedIn.

Subscribe to Lara’s newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

Support the show

Support the show