Have you been using collaborative partners the right way to drive innovation and player engagement in your iGaming business? Big Gaming's CEO, Marina Ostrovtsova, offers a compelling blueprint. By fostering relationships with gaming communities and analytical partners, Big Gaming gathers invaluable player feedback to refine their game development process.

Their innovative approach to co-branding with high-profile influencers like Snoop Dogg not only boosts visibility but also aligns with their commitment to quality and flexibility. Crucially, Marina emphasises the importance of understanding client needs and maintaining open communication to balance creative vision with commercial success.

Furthermore, Big Gaming's collaboration with local studios ensures their games resonate with diverse cultural nuances, a critical factor for operators entering new markets. This multifaceted strategy empowers game providers to stay ahead of the curve, captivating players and driving growth in the dynamic iGaming landscape.

0:00 Collaborative Business in iGaming

1:19 Gathering Player Feedback and Game Development

4:45 Lessons from High-Profile Partnerships

8:00 Inspiration and Marketing Collaboration

10:23 Balancing Client Needs with Creative Vision

12:11 Partnering with Local Game Studios

14:03 Final Thoughts and Closing Remarks

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Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.