We know that not everyone feels comfortable showing up on social media, and that depending on your business, social media channels are not always the most effective means of reaching the right audience.

Social media can be an incredibly powerful tactic within your marketing strategy, but the pressure to show up a certain way can stop you from showing up at all.

In this episode we consider the answers to these questions (and more):

• Does your business NEED to be on social media?
• What’s the deal with faceless accounts?
• How do you build confidence about showing up on social media?
• What does ‘success’ look like on social media?

Is it possible to grow your brand while being anti-social? Have a listen!

Want to create more meaning and purpose for your business and your team? It's all packed inside this Business Impact Starter Guide…

• Five steps to injecting more purpose and meaning into your business.
• How to align your brand with a cause.
• How to conduct due diligence and evaluate impact, before partnering.
• How to market your involvement a way that feels authentically you.

www.themarketingcollective.co.nz/impactstarter

Cause marketing is about aligning your business with a cause, charity or community group and giving back by donating profits, resource or time—and then meaningfully communicating and demonstrating why supporting the cause is important to you.

Perhaps there’s an organisation whose work resonates with you and you’d like to support their impact in some way. Or maybe, starting your own cause connected to your business is something you’ve considered. Either way, how can you be transparent and authentic with how you talk about your partnership, ensuring that it’s a genuine part of your story, and not just a campaign or a trend?

In this episode we explore cause marketing: what it is, whether it’s right for your business and what to consider when it comes to aligning your brand with a cause, and how to avoid any pitfalls.

Want to create more meaning and purpose for your business and your team? It's all packed inside this Business Impact Starter Guide…

• Five steps to injecting more purpose and meaning into your business.
• How to align your brand with a cause.
• How to conduct due diligence and evaluate impact, before partnering.
• How to market your involvement a way that feels authentically you.

www.themarketingcollective.co.nz/impactstarter

So many brands talk about their values. But, do they really live and breathe them? How authentic are brand values these days. Do consumers even care? And, how do employees feel about them?

We uncover all this and more inside Episode Three:
- What are values and why do they matter?
- How do you define meaningful brand values that become more than just a poster on a wall?
- How do you apply brand values so they truly represent your brand and business, and create differentiation and connection in the market?

We also share our own brand values and how we bring to them life in our own brands.

Want to create more meaning and purpose for your business and your team? It's all packed inside this Business Impact Starter Guide…

• Five steps to injecting more purpose and meaning into your business.
• How to align your brand with a cause.
• How to conduct due diligence and evaluate impact, before partnering.
• How to market your involvement a way that feels authentically you.

www.themarketingcollective.co.nz/impactstarter