In this episode we’re joined by Gina Cook, a Partner at advisory firm, BDO Auckland, who shares more about sustainability - or ESG - reporting. ESG stands for environmental, social issues and governance, and is all about how an organisation can understand, and manage, its environmental and social impacts.

Sometimes reporting like this can be hard to start, because we’re not actually sure where or how to begin. Gina shares some simple first steps that we can do as businesses to actually make a start when it comes to measuring and understanding our impact.

Helpful tools mentioned in this episode:

Cogo

Carbon Trail

Sumday

Spotlight Sustain

Find out more about BDO’s sustainability and ESG services and learn about Sustainable Development Goals (SDGs).

We’ve heard horror stories and picked up the pieces of clients who have been burnt by bad experiences or paid high fees for inadequate results. It happens everywhere, not just in marketing. In every industry, there are people who do what they do well and others who let their clients and the industry down.

Paying for creative skills for your brand is an investment. How can you be sure you’re getting a good return for your business? In this episode we’re talking about red flags and green flags to look out for when it comes to choosing a creative or marketing agency to work with, and also, the part that you play in ensuring you get the best results.

If you’re interested in accessing the briefing document mentioned in this episode, you’ll find it alongside a bunch of other free resources at www.themarketingcollective.co.nz/resources

Greenwashing, woke washing and virtue signalling— there are plenty of ways that brands can embellish the true results or impact of their products or processes to mislead consumers. So, are certifications and standards the solution to keeping brands accountable to their claims?

Certifications and standards are more than just marketing tools, in fact they take some serious commitment to operational KPIs, but they can become a helpful tool to leverage when it comes to sharing your story and differentiating your brand. But ‘labels’ can also be misleading when they are simply self-certified and less-than transparent!

This week we’re taking a look at how third-party validations and commitments can potentially boost a brand’s credibility and build trust with increasingly-savvy consumers.