Brad Baldridge is a financial advisor specializing in college planning, helping families navigate the complex landscape of college costs and financial aid. With a background in engineering, Brad transitioned into financial advising and found his niche in assisting clients with the increasingly challenging task of managing college expenses.

He emphasizes the importance of individualized approaches to college planning, considering each student's unique needs, abilities, and career aspirations. Brad's expertise extends beyond college planning to comprehensive financial portfolio management, offering a holistic approach to financial advising for his clients.

"If you take a $60,000 school and you get 35,000 of scholarships and you're down to 25, that's about where the state school probably is going to be. Either way, you still have to pay 30,000. So that's the next step, right, is how do we pay that efficiently?"

Key themes included:

1. Financial planning strategies for businesses and families

2. Multiple paths to success beyond college

3. Complex situations require early, specialized planning

4. Entrepreneurial lessons from "The King's Fly Swatter"

5. College costs, aid, and efficient payment options

6. Financial aid challenges for entrepreneurs' income assessment

7. Importance of specialized advisors for college planning

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Website: www.tamingthehighcostofcollege.com

Contact: https://tamingthehighcostofcollege.com/contact/

LinkedIn: https://www.linkedin.com/in/bradbaldridge/

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