Community Outreach: The 3rd Pillar of Successful Book PR
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Community Outreach: The 3rd Pillar of Successful Book PR
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About this listen
In the last episode, we discussed two crucial pillars in a successful PR campaign: publicity and marketing. Today’s focus is on the third pillar: community outreach. When it comes to generating word of mouth sales, community outreach is your most powerful tool. Today, we’re exploring different ways you can reach a wider audience with the help of community partners, and how to best incorporate this outreach into your greater PR plan.
Because I’m recording this episode in the middle of a pandemic, I will be focusing on initiatives that can be done safely; meaning, online or with social distancing guidelines in place. Hopefully, I will need to re-record this in the near future to incorporate in-person events, but right now, we’re working with what we’ve got.
Ready to launch your own breakout book with the help of a veteran publicist and community of savvy authors? Visit https://kayepublicity.com/yourbreakoutbook to become a member.