Confessions of a new age advertising man with Dheeraj Sinha
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Confessions of a new age advertising man with Dheeraj Sinha
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About this listen
Dheeraj Sinha, CEO Leo Burnett South Asia joins me this week on Tales from heads.
As a little boy, Dheeraj spent six months standing in the balcony of his home in Bihar Sharif watching shoppers and shopkeepers in the bazar all day. And maybe it was this early love affair with the reality of the marketplace and the cycle rickshaw blaring ads for Bollywood films that led to his passion for consumers and advertising. Amazing how those early years impact our thinking, our choices, our lives.
Listen in, as Dheeraj talks about courage, leading from the front, making happiness-based choices, and the power of ‘And’. Plus the India-Australia paradox that’s influenced the design of the new Leo Burnett office.
Listen in. As the ad guys would say, you don’t want to miss this!
Follow Us:
Prakash Iyer - LinkedIn
Dheeraj Sinha - LinkedIn
WYN Studio - LinkedIn
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