Connected, Not Complicated: A New Vision for Digital Retail (Frank Mulcahy, Head of Sales at Chewy Advertising)
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Connected, Not Complicated: A New Vision for Digital Retail (Frank Mulcahy, Head of Sales at Chewy Advertising)
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About this listen
Chewy has built an incredibly loyal customer base. How do you ensure that advertising remains a helpful and additive part of the shopping experience?
Chewy recently launched a newly optimized version of its retail media network, Chewy Ads. What drove the refresh, and what key features or enhancements does it introduce?
With new formats like video ads, offsite placements, and deeper performance insights, how are these updates helping brand partners drive discoverability, conversions, and long-term growth?
Many CPG brands are expanding into pet care. What advice would you offer to brands looking to break into this highly loyal category—and how can retail media accelerate their success?
Chewy’s success is rooted in trust and strong customer relationships. How do you balance the need to grow ad revenue while preserving the authenticity and credibility that pet parents have come to expect?