Conscious Design Podcast™ Podcast By Ian Peterman cover art

Conscious Design Podcast™

Conscious Design Podcast™

By: Ian Peterman
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 Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas.Ian Peterman Art
Episodes
  • These Earplugs Are Saving Your Ears and the Planet

    These Earplugs Are Saving Your Ears and the Planet
    Jun 20 2025
    Are we finally saying goodbye to foam earplugs? In this episode of the Conscious Design Podcast, Lauryn Menard, Co-founder and CEO of GOB, joins host Ian Peterman to reveal how her team created the world’s first home-compostable, biology-engineered earplug—made from mycelium, the root structure of mushrooms. 🍄👂Lauryn shares her journey from working with global brands like Herman Miller and Target to building a regenerative product that’s redefining wearable wellness and creating real impact in the circular economy.If you're interested in sustainable product design, material innovation, eco-friendly alternatives, or how to scale green tech products that consumers actually understand and want to use—this episode is packed with insights you won’t want to miss.🧠 What You’ll Learn in This Episode ✅ What makes mycelium better than traditional foam ✅ How to scale a compostable product from R&D to market ✅ Why most “biodegradable” claims are misleading ✅ How GOB turns fungi into functional, high-performing earplugs✅ The future of regenerative wellness products ✅ Sustainable marketing strategies that actually convert🕒 Notable Moments (Click to Jump):00:00 - Guest Intro00:46 - Lauryn's Journey to Sustainable Design02:30 - The Birth of Mycelium-Based Earplugs05:12 - Material Innovation and Testing Mycelium Earplugs12:35 - Performance and Use Cases of Mycelium Earplugs19:18 - Compostability and Benefits of Mycelium21:36 - Innovative, Regenerative, and User-Centered Earplug Design25:44 - Scaling Sustainable Materials for the Masses30:29 - Marketing Sustainable Products Effectively33:10 - Connecting with Consumers: Removing Jargon37:59 - Exciting Launch and Future ProspectsAbout Lauryn Menard & GOBLauryn Menard is an endurance junkie, material nerd, and the CEO and Co-founder of GOB Earth Inc. With a career fueled by innovation, she began in fashion and expanded into furniture, brand strategy, and product design. Throughout her journey, she has consistently pushed for a more responsible, mass-manufactured future. Previously, as Co-founder of PROWL, a design agency focused on regenerative materials, she partnered with powerhouse brands such as Herman Miller, Air Company, Lightship, Target, and more. PROWL’s work has been featured in over 90 publications, including The New York Times, Fast Company, CNN, Dezeen, and others, gaining significant global recognition. Lauryn is also an adjunct professor of Biomaterials at California College of the Arts. Her international experience has helped amplify GOB’s presence on the global stage. Now, with GOB’s game-changing mycelium-based earplugs, she is leading the charge in creating sustainable, biology-driven products that are redefining the future of wellness. GOB partners with nature to evolve your everyday life into a regenerative future. We are reinventing wearable wellness products, engineered with biology and designed with a long-term vision. As the world’s first earplug with a conscience, our product is made from lab-grown mycelium. These single-use plugs are designed by nature to tune your experiences to the right volume, without harmful materials or chemicals. They are completely home compostable and will nourish the earth wherever they land.🔗 Connect with Lauryn & GOB:LinkedIn: https://www.linkedin.com/in/lauryn-menard/ Instagram: https://www.instagram.com/gob.earth/ Website: http://gob.earth 🌍 Join the Conscious Design MovementGET THE “CONSCIOUS DESIGN” BOOK HERE: https://www.amazon.com/dp/B09KNMN9BTLEARN MORE ABOUT CONSCIOUS DESIGN HERE: https://www.consciousdesignhaus.com/Want to turn your visionary ideas into market-ready, sustainable products? MAKE IT POSSIBLE HERE: https://www.petermanfirm.com/🤝 Let’s ConnectInstagram: https://www.instagram.com/cdesignhaus/TikTok: https://www.tiktok.com/@consciousdesignLinkedIn: https://www.linkedin.com/company/conscious-designhaus/X (Twitter): https://x.com/CDesignHaus
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    41 mins
  • IP Mistakes That Cost Entrepreneurs Millions

    IP Mistakes That Cost Entrepreneurs Millions
    Jun 15 2025
    Expanding to the Middle East or North Africa? One legal misstep could cost your entire business.Watch before making your move, this could save you millions.In this must-watch episode of the Conscious Design Podcast, host Ian Peterman sits down with Haidy Hazem, senior legal consultant at One World Intellectual Property (OWIP) — one of the most respected IP law firms in the Middle East and North Africa (MENA).If you're a startup founder, tech innovator, or global brand looking to launch in the UAE, Saudi Arabia, Egypt, or GCC markets, this episode is your IP survival guide.What You’ll Learn (And Why It Could Save Your Business):✅ How to avoid the most common IP mistakes in the MENA region✅ First-to-file trademark rules that can make or break your product launch✅ Why IP theft, delays, and rejections are so common — and how to avoid them✅ Cybersquatting, naming conflicts & how to defend your brand online✅ Smart timing strategies for filing patents and trademarks in the region✅ BONUS: How China’s Belt & Road Initiative is reshaping IP trends in 2025 and beyond⚠️ Your innovation is only as strong as your IP protection. Learn what not to do before it’s too late.Notable Moments:00:00 – Guest Intro 00:50 – What is One World Intellectual Property? 03:36 – Navigating International IP Laws 05:48 – Filing Strategies & Timelines 09:38 – Regional IP Strengths (GCC, Egypt, UAE) 22:22 – IP & Sustainability 25:11 – Cultural Legal Considerations30:31 – Final Thoughts & Next StepsAbout Haidy Hazem & OWIPHaidy Hazem is an Associate and Legal Consultant specializing in trademarks, patents, copyrights, and IP enforcement across the MENA region, including Egypt, the UAE, Saudi Arabia, and North Africa. She assists companies in developing cross-border IP strategies and navigating regional regulations to facilitate secure international expansion.One World Intellectual Property (OWIP) is a leading intellectual property firm with 40+ years of experience and 19 offices across the Middle East and North Africa. OWIP provides comprehensive IP services, from registration to litigation, serving both local businesses and multinational corporations. Its global partner network ensures seamless worldwide IP protection.Connect with Haidy & OWIP: LinkedIn: https://www.linkedin.com/in/haidyhazem95/Instagram: https://www.instagram.com/oneworldip/Website: https://oneworldip.com/Let’s ConnectInstagram: https://www.instagram.com/cdesignhaus/TikTok: https://www.tiktok.com/@consciousdesign LinkedIn: https://www.linkedin.com/company/conscious-designhaus/ X (Twitter): https://x.com/CDesignHausGET THE “CONSCIOUS DESIGN” BOOK HERE: https://www.amazon.com/dp/B09KNMN9BTLEARN MORE ABOUT CONSCIOUS DESIGN HERE: https://www.consciousdesignhaus.com/Want to turn your visionary ideas into market-ready, sustainable products? MAKE IT POSSIBLE HERE: https://www.petermanfirm.com/We created this podcast to help creative entrepreneurs like you integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign.Ian Peterman, a leading expert in Conscious Design and co-author of the book "Conscious Design," hosts the show and brings you conversations with thought leaders, innovators, and changemakers from around the world.
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    32 mins
  • How Architects Can Lead the Climate Movement

    How Architects Can Lead the Climate Movement
    May 10 2025
    In this episode of the Conscious Design Podcast, host Ian Peterman sits down with internationally renowned architect Kevin Kennon to explore how architecture must evolve—merging sustainable design, AI-driven innovation, and emotional impact to shape a better world.Kevin shares powerful stories, fresh insights, and bold ideas that challenge how we think about design—from how natural disasters influenced his early life to pioneering zero-emission eco-resorts. This episode explores how architecture can evolve alongside climate change, technology, and culture—while still creating spaces that truly connect with people.𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀 00:00 – Guest Intro 01:30 – Kevin's Early Life and Influences 03:00 – The Impact of Natural Disasters on Kevin's Childhood Home 05:16 – Kevin's Journey into Architecture 08:35 – Challenges in the Architecture Industry 17:48 – The Role of Technology and AI in Architecture 21:01 – Innovative Projects and Future Visions 29:02 – Project-Based Companies and Buy-In 36:28 – The Emotional Impact of Architecture 44:19 – Challenges and Collaboration in ArchitectureAbout Kevin Kennon and Kennon Design ConsultancyKevin Kennon is an internationally renowned architect with over 40 years of experience, specializing in environmentally sustainable and innovative design. As the founder and CEO of Beyond Zero DDC Inc., he leads the development of zero-carbon-emission luxury eco-resorts in remote wilderness locations around the world, merging design excellence with ecological responsibility. The company collaborates with leading architects, engineers, artisans, acousticians, hoteliers, property managers, chefs, yogis, equestrians, guides, trainers, athletes, and sustainability experts to help create a better, greener, more socially conscious, and humanitarian future.His extensive portfolio includes landmark projects such as the 1.5-million-square-foot Barclays North American Headquarters, the Rodin Museum in Seoul, and multiple award-winning Bloomingdale’s stores. He also led United Architects, a finalist in the prestigious World Trade Center design competition, further cementing his influence on architectural innovation.Kennon’s expertise encompasses adaptive reuse, urban planning, and large-scale developments, with his work featured in the permanent collection of MoMA in New York. He has received over 40 international design awards and is widely recognized as a thought leader in the fields of urban development, climate change, and sustainable architecture. In addition to his architectural practice, he serves as an expert witness and has lectured at esteemed institutions such as Yale and Columbia, bringing a multidisciplinary perspective to his work.Learn More about Kevin Kennon and Kennon Design ConsultancyLinkedin: https://www.linkedin.com/in/kevinkennonarchitect/Instagram: https://www.instagram.com/pkk2418/?hl=enWebsite: https://www.kdcaia.com/publicationsLearn More about Conscious DesignYouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."
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    48 mins
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