In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Helge Trettoe Olsen, CEO and owner of Resqunit, about a crucial solution to the pressing issue of ghost gear in fishing. Helge shares the story behind Resqunit's innovative technology, which helps fishermen recover lost traps and minimize environmental damage caused by abandoned fishing gear. They discuss the significant challenges facing the fishing community, including conflicts among fishermen and how younger generations are more open to adopting sustainable practices. Additionally, Helge reveals exciting plans to integrate GPS features into their product, making it even easier for fishermen to track their gear. Join us as we explore how Resqunit is transforming fishing practices and contributing to healthier oceans.

𝗡𝗢𝗧𝗔𝗕𝗟𝗘 𝗠𝗢𝗠𝗘𝗡𝗧𝗦

00:00 – Introduction and Guest Welcome

00:26 – Helge Olsen's Journey to Resqunit

01:44 – Understanding the Magnitude of Fishing Gear Loss

02:55 – Target Market and Product Application

05:09 – How the Backup Buoy System Works

06:38 – The Impact of Ghost Gear

12:02 – Challenges and Solutions in the Fishing Industry

22:43 – Global Expansion and Unique Use Cases

29:41 – Future Developments and Anti-Theft Features

𝗔𝗕𝗢𝗨𝗧 𝗛𝗘𝗟𝗚𝗘 𝗧𝗥𝗘𝗧𝗧𝗢𝗘 𝗢𝗟𝗦𝗘𝗡

Helge Trettoe Olsen has extensive experience in entrepreneurship, business development, and C-suite roles. He has successfully exited two companies that he either founded or co-founded. His first exit was with ETRIP AS (2007–2014), a company he founded in 2007, where he held a 70% majority stake at the time it was acquired by private equity-owned ABAX AS in 2014. Three years later, in 2017, he sold his self-developed patented invention, Shield—a sensor that detects scratches and dents on vehicles.

Before his entrepreneurial ventures, Mr. Olsen served as the regional manager of Konica Minolta Business Solutions Norway AS (1998–2004), overseeing operations in Stavanger, Hordaland, Haugesund, and Møre og Romsdal. He has a background in IT and holds a Microsoft Certified Professional certification.

𝗟𝗘𝗔𝗥𝗡 𝗠𝗢𝗥𝗘 𝗔𝗕𝗢𝗨𝗧 𝗛𝗘𝗟𝗚𝗘 𝗧𝗥𝗘𝗧𝗧𝗢𝗘 𝗢𝗟𝗦𝗘𝗡 & 𝗥𝗘𝗦𝗤𝗨𝗡𝗜𝗧

Linkedin: https://www.linkedin.com/in/trettolsen/

Website: www.resqunit.com

Youtube:: https://www.youtube.com/@Resqunit

▪️ Download Chapter 1 of the Conscious Design Book for FREE: https://www.petermanfirm.com/consciou...

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▪️ Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

FIND US ONLINE 🤳

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Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

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Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode of the Conscious Design Podcast, host Ian Peterman talks with Matthew Bertulli, CEO and co-founder of Lomi and Pela Case. Matthew shares their exciting journey from creating the Pela Case to launching Lomi, a home composting device that makes it easy for families to reduce food waste. Discover how Lomi turns food waste into natural fertilizer right in your kitchen!

Matthew also talks about their crowdfunding success and the challenges of teaching people about smart waste management. Learn how Lomi is helping to create a greener future—one kitchen at a time!

Notable Moments:

00:00 – Introduction and Guest Welcome

00:36 – From Phone Cases to Composting Devices: The Birth of Lomi

03:10 – How Lomi Works and Its Role in Waste Management

10:35 – Launching Lomi: From Idea to Market & Market Insights

21:37 – The Future of Lomi, Urban Composting, and Waste Management

38:38 – Advancing Compostable Materials and Waste Management Innovations

49:23 – Education’s Impact on Sustainability and Exploring Biodegradable Solutions

About Matthew Bertulli

Matt is the co-founder and CEO of Pela Case & Lomi. The company is a certified B-corp, has Jay-Z's Marcy

Venture Projects as a notable investor, was named Top 10 in the Canadian Business Growth 500 ranking and

are #1 in Deloitte’s Fast 50 for cleantech businesses in Canada.

Learn More About Matthew Bertulli & Lomi

Facebook: https://www.facebook.com/meetlomi

Linkedin: https://www.linkedin.com/in/mbertulli/

Instagram: https://www.instagram.com/getlomi/

Website: https://lomi.com/

Youtube:: https://www.youtube.com/channel/UC83AV0X4zbby3_s9pk5urcw

▪️ Download Chapter 1 of the Conscious Design Book for FREE: https://www.petermanfirm.com/consciou...

▪️ Want to be a guest? Visit: https://bit.ly/3BetCkf

▪️ Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

FIND US ONLINE 🤳

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode of Conscious Design, host Ian Peterman welcomes Yaron Ben Nun, the visionary founder and CTO of Nostromo Energy. Discover how this groundbreaking company is revolutionizing commercial buildings with innovative water-based energy storage systems and sustainable energy solutions. Yaron shares his inspiring journey from film director to clean energy pioneer, driven by his passion for addressing energy challenges, especially in regions where commercial cooling can consume a staggering 60% of electricity.

Nostromo Energy’s sustainable solution leverages the latent heat of water, offering an eco-friendly alternative to traditional lithium-ion batteries. Yaron reveals how this cutting-edge technology not only helps businesses save up to 15% on energy bills but also transforms commercial spaces like malls, airports, and hospitals into grid-interactive assets. This transformation plays a vital role in stabilizing power grids and promoting energy efficiency.

Notable Moments:

00:00 - Introduction and Guest Welcome

00:39 - The Origin Story of Nostromo Energy

13:33 - Transforming Commercial Buildings into Grid Assets

18:26 - Why Water-Based Storage Outshines Lithium in Urban Energy Systems

28:20 - How Water-Based Energy Systems Cut Energy Bills

34:20 - Microgrids and Hybrid Energy Solutions

40:25 - Outstanding Energy Project of 2024: Nostromo’s Award-Winning Innovation

About Yaron Ben Nun and Nostromo Energy

Yaron Ben Nun is the CTO and Founder of Nostromo Energy. He is a passionate advocate for environmental sustainability and responsible natural resource management. Before establishing Nostromo, he held key managerial roles in software companies focused on clean-tech and industrial performance. He is trained as an electrician and has been recognized as an "Energy Conservation Master" by the Israeli Ministry of National Infrastructure, Energy, and Water Resources.

Learn More about Yaron Ben Nun and Nostromo Energy

Linkedin: https://www.linkedin.com/in/yaron-ben-nun-b044662b/

Facebook: https://www.facebook.com/p/Nostromo-Energy-100063673606168/

Youtube: https://www.youtube.com/channel/UC9mU-RH4sF9WnlQUQjQIJvw

Website: https://nostromo.energy/

We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."

If you enjoy our content, please support us by subscribing and sharing our episodes! What are your thoughts on water-based energy storage solutions? Let us know in the comments!