Imagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads!

In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon are joined by Instagram marketing expert Nicole Burke of Gardenary, who has built a massive 1.2 million+ following and leveraged Instagram to grow a multi-million-dollar business.

In this episode Nicole shares her exact strategy for turning Instagram followers into engaged buyers, including:

-> How she tripled her followers in a year and doubled her revenue—twice!

-> The #1 decision that skyrocketed her business growth.

-> How to create hooks that grab attention in just 1.5 seconds.

-> Why "engagement" isn’t enough—and how to convert likes into leads.

-> Her secret Instagram content formula (and how reels, carousels, and memes work together).

-> The DM automation strategy she used to scale her business—without spending hours replying manually.

-> How service-based and non-visual businesses can still thrive on Instagram.

If you’ve been wondering how to actually turn your Instagram content into sales—without feeling salesy—this episode is for you!

Download your FREE copy of the Guide now.

Listen to This Episode to Hear More About:

-> Why undercharging is a massive issue (and how it’s keeping you stuck).

-> The real reason many women hesitate to raise their prices (hint: it’s deeper than just money).

-> The shocking statistic about women-owned businesses and why most aren’t making it past six figures.

-> Why offering MORE isn’t always the answer – and how to create high-value offers without overloading yourself or your clients.

-> How pricing is directly connected to transformation (and why charging more often gets your clients better results).

-> The Power Penalty – why women who charge more fear being seen as greedy or unlikeable.

-> How cultural conditioning plays into your pricing mindset (and how to shift it).

-> The fundamental issue Suzi, Claire and Michelle all have with the concept of ‘charging what you’re worth’-- and a much more empowering way to think about your pricing instead.

-> The 10X value principle – how to craft offers that feel like an “answered prayer” for your clients.

-> Claire’s personal experience of raising her prices from $10K to $25K – and what happened when she did!

-> How your own glass ceiling may be stopping you from confidently making high-ticket offers.

-> The “Confidence Gap” research and why women often feel they need to be 85% certain before making an offer.

-> The impact of pricing on client commitment—why higher prices often lead to more engaged and successful clients.

-> The key mindset shift that makes charging more feel natural, aligned, and good for your business.

Also Mentioned in This Episode:

Nicole’s Instagram account:
https://www.instagram.com/gardenaryco/

Nicole’s Grow on the Gram Workshop:
https://heynicoleburke.com/instagram

Episode 254 – How to Craft an Offer That Sells (NEW & UPDATED!):
https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/

Marketing Success Mastermind – Apply Here Now:
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=Podcast&utm_campaign=HerBusiness-Mastermind

Shandra Moran - The Transit Lounge:
https://thetransitlounge.com/

Elizabeth Bond - Zenbird Words:
https://zenbirdwords.com.au/

Tasha Jennings - Conceive Baby:
https://tashajennings.com.au/

Ros Lockley - Communikeys:
https://communikeys.com.au/

Are you undercharging for your offers? If you've ever hesitated to raise your prices because you're worried about scaring off clients, feeling “salesy,” or questioning how to define and charge for the value you bring – this episode is for you!

Your hosts, Suzi Dafnis and Michelle Falzon, are joined by Dr. Claire Zammit, founder of the Women-Centered Coaching Institute and creator of Feminine Power, to explore the hidden costs of undercharging—not just for your business but for your clients, too.

Claire has helped over 70,000 women break through their invisible barriers to create extraordinary results in their businesses and lives. She shares powerful insights on why women struggle to charge more, the deep-seated beliefs that hold them back, and how to confidently price your offers in a way that serves both you and your clients.

Listen to This Episode to Hear More About:

-> Why undercharging is a massive issue (and how it’s keeping you stuck).

-> The real reason many women hesitate to raise their prices (hint: it’s deeper than just money).

-> The shocking statistic about women-owned businesses and why most aren’t making it past six figures.

-> Why offering MORE isn’t always the answer – and how to create high-value offers without overloading yourself or your clients.

-> How pricing is directly connected to transformation (and why charging more often gets your clients better results).

-> The Power Penalty – why women who charge more fear being seen as greedy or unlikeable.

-> How cultural conditioning plays into your pricing mindset (and how to shift it).

-> The fundamental issue Suzi, Claire and Michelle all have with the concept of ‘charging what you’re worth’-- and a much more empowering way to think about your pricing instead.

-> The 10X value principle – how to craft offers that feel like an “answered prayer” for your clients.

-> Claire’s personal experience of raising her prices from $10K to $25K – and what happened when she did!

-> How your own glass ceiling may be stopping you from confidently making high-ticket offers.

-> The “Confidence Gap” research and why women often feel they need to be 85% certain before making an offer.

-> The impact of pricing on client commitment—why higher prices often lead to more engaged and successful clients.

-> The key mindset shift that makes charging more feel natural, aligned, and good for your business.

Also Mentioned in This Episode:

The Woman-Centered Coaching Institute
https://womancenteredcoaching.com/

The Ultimate High-Converting Offer Blueprint:
Learn how to craft a high-converting offer with our 7-step framework. Download here...
https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=Podcast&utm_campaign=High-Converting-Offer-Blueprint

Advanced Offer Creation 2-Day Intensive with Suzi & Michelle:
Get our personal help working directly with you in a boardroom setting to create your High-Converting Offer!
https://her-business.lpages.co/advanced-offer-creation-direct/?utm_source=Website&utm_medium=Podcast&utm_campaign=Advanced-Offer-Creation

Apply For Mastermind:
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=Podcast&utm_campaign=HerBusiness-Mastermind

Listen to Episode 254, NEW & Updated How to Craft an Offer That Sells
https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/

Ros Lockley - Communikeys:
https://communikeys.com.au/

See a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success.

Join your hosts, Suzi Dafnis and Michelle Falzon, as they step you through the 7 elements in Gillian’s offer for The Studio, her successful Membership program to help Piano Teachers grow successful, profitable businesses.

Special thanks to Gillian for kindly agreeing to let us share her case study with you.

You can learn more about Gillian and her awesome business over at www.pianoteachingsuccess.com

Listen to This Episode to Hear More About:

-> How the 7 elements of a high-converting offer were applied to Gillian Erskine’s successful membership for piano teachers.

-> The pricing strategy that made ‘The Studio’ a no-brainer offer (and why it works).

-> Why NOT showing your price upfront can actually boost conversions - Gillian’s smart approach.

-> What’s the perfect price for YOUR offer? The genius behind Gillian’s “less than one lesson” pricing model.

-> How Gillian turned her inclusions into ‘mini-offers’—and why that skyrocketed conversions.

-> Gillian’s brilliant Bonus Strategy that made her membership feel like a no-risk bargain.

-> How Gillian used risk reversal to eliminate ALL objections and make buying easy for her ideal customers.

-> Scarcity without sleaze—how The Studio creates urgency in a way that FEELS good.

-> Think your audience won’t pay? The simple shift that made Gillian’s offer a “no-brainer.”

-> Why naming your offer is just as important as pricing it (and how ‘The Studio’ nails it).

-> How Gillian used visuals to make her offer feel tangible—and why it worked so well.

-> The power of an entry-level offer—how The Studio became a stepping stone to high-ticket sales.

-> The #1 mistake Gillian avoided that most membership owners make.

-> What YOU can steal from this strategy to create your own six-figure offer!

-> Plus, so much more!

Also Mentioned in This Episode:

The Ultimate High-Converting Offer Blueprint
Learn how to craft a high-converting offer with our 7-step framework.
DOWNLOAD HERE:
https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=Podcast&utm_campaign=High-Converting-Offer-Blueprint

Advanced Offer Creation 2-Day Intensive with Suzi & Michelle
Get our personal help working directly with you in a boardroom setting to create your High-Converting Offer!
APPLY NOW:
https://her-business.lpages.co/advanced-offer-creation-direct/?utm_source=Website&utm_medium=Podcast&utm_campaign=Advanced-Offer-Creation

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
APPLY NOW:
https://www.herbusinessmastermind.com

Learn More About Piano Teaching Success
Discover more about Gillian Erskine and the amazing work she does helping piano teachers grow profitable businesses.

Piano Teaching Success:
http://www.pianoteachingsuccess.com

Listen to Episode 254, NEW & Updated How to Craft an Offer That Sells
Go Here to Listen Now:
https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/

Leanne Faulkner - Rereadable:
https://rereadable.com.au/