Control Signal

By: Matt Urmy CEO at Artist Growth
  • Summary

  • Control Signal is a conversation series where we sit down with business leaders, Creators, and entrepreneurs to explore their journeys and what they see as the prevailing currents and signals shaping our industry - past, present, and future. I’m so grateful to speak with our guests and thankful to you for tuning in. It’s my hope these conversations bring you value in insights and inspiration.
    Matt Urmy, CEO at Artist Growth
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Episodes
  • Episode 1: Mag Rodriguez
    Jan 31 2025

    In this episode, I speak with Mag about his journey into music and business, his company, Even, and how he sees the industry evolving. Thanks for watching. Enjoy! Control Signal Host: Matt Urmy - Co-founder/CEO of Artist Growth. This episode's guest: Mag Rodriguez - Founder/CEO, EVEN What is EVEN? EVEN is more than just a platform; it's a community that thrives on the direct connection between artists and their fans. It revolutionizes the way fans can support their favorite artists and how artists can give back to their most loyal fans. When you purchase a release on EVEN, you're not just buying music – you're gaining early access to an artist's creative work. This could include their latest music, exclusive content, first dibs on tour tickets, merchandise, and much more. It's a first-class experience for fans, offering more than the typical streaming or purchase options available elsewhere. How does EVEN work? EVEN operates with the aim of fostering a direct and rewarding relationship between artists and fans. Here's a step-by-step guide to how it works: Explore the Catalogue: With EVEN, fans can browse through a wide variety of releases from their favorite artists. These could include singles, albums, EPs, or even exclusive content that's not available anywhere else. Purchase Releases: Once a fan has chosen a release they'd like to own, they can purchase it directly on the platform. Gain Exclusive Access: Upon purchasing a release, fans are granted something we call "Access". This gives them the ability to listen to the music before it's available on streaming platforms. Access could include first dibs on merchandise, tour tickets, access to private events, behind-the-scenes content, and much more. How do artists benefit? The future of music is direct. EVEN prepares artists with all the tools and resources to make their music available to their fans and take ownership of that relationship. ​ With EVEN, Artists: Set the price for their art. Decide how they want to reward their fans. Get paid daily! Own & export their data with a click.

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    54 mins

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