Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls
-
Narrated by:
-
By:
About this listen
In this episode, we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce.
The discussion explores Nikita’s background, best pieces of advice, agency evolution, and effective email strategies focusing on segmentation and customer nurture.
Nikita shares actionable insights on monitoring and improving email deliverability, the importance of proper technical setup, and common pitfalls in email marketing. The importance of nurturing customers over just selling is underscored, providing listeners with a comprehensive strategy for leveraging email marketing in their businesses.
Key Takeaways:
- Nikita's Journey and Aspect's Evolution
- Diving into Email Deliverability
- Common Email Marketing Mistakes
- Fixing and Monitoring Email Deliverability
- The Importance of Email Marketing
- Nurturing vs. Hard Selling in Email
Links:
Nikita Vakhrushev
LinkedIn: https://www.linkedin.com/in/nikita-v/
Website: https://aspektagency.com/
Pink Leopard
www.pinkleopard.co.uk