How do we persuade people more effectively and more authentically? And how does telling our own leadership story help those we’re trying to persuade to trust us and what we’re trying to do? Storytelling, and using it to make human connections, is a key part of the answer. We spoke with Sally Zimney, the author of Speaking Story, to learn more.

Topics in this episode:

02:41 – Origin story

06:22 – Storytelling is having a moment

11:27 – Female leaders, storytelling, and leadership

15:14 – What is a story?

16:58 – Misconceptions about storytelling

19:33 – Find your own story

29:52 – What the audience needs from you

33:06 – How do you want people to feel?

35:13 – Editing

37:49 – Terrible advice

39:39 – Preparing (great advice)

44:46 – Perfection kills connection

51:01 – For more information

Links:

Sally Zimney is the author of Speaking Story; visit her website at bemoved.com

Sally was the closing speaker at the 2024 NCA Leadership Conference

For more information about National Children’s Alliance and the work of Children’s Advocacy Centers, visit our website at NationalChildrensAlliance.org. Or visit our podcast website at OneInTenPodcast.org. And join us on Facebook at One in Ten podcast.

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