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Creating The Curve

Creating The Curve

By: Creating The Curve
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 Creating the Curve is the podcast for technical STEM founders who’ve built something brilliant and are now wondering how to make the rest of the business work without doing it all themselves. Hosted by experienced business adviser Anna Bravington, this show is a practical, honest, and gently humorous look at what it really takes to grow a business when you’re juggling everything from tech to team to “why does this spreadsheet hate me?”. Each episode brings together expert guests, thoughtful conversations, and real-world advice - covering funding, marketing, systems, sales, leadership and all the behind-the-scenes stuff that doesn’t get talked about enough. Whether you’re growing a team, trying to delegate for the first time, or just want to stop firefighting everything yourself, you’ll find support, clarity, and the occasional laugh here.2025 Economics Leadership Management Management & Leadership
Episodes
  • E5: Using AI and Custom GPTs to Work Smarter with Frank Prendergast

    E5: Using AI and Custom GPTs to Work Smarter with Frank Prendergast
    Jun 1 2025

    For founders juggling a hundred tasks, AI and Custom GPTs can be a lifeline - if you know how to use them right.

    In this episode of Creating The Curve, Anna is joined by creative strategist and AI experimenter Frank Prendergast for a refreshing, practical conversation about getting started with ChatGPT and Custom GPTs, without needing to be a prompt engineer or a tech wizard.

    They explore:

    • How to stop overthinking and give things a go

    • What makes a prompt work (and why it doesn’t have to be perfect)

    • Why Custom GPTs can save you serious time

    • How to train AI tools to match your tone, style, and voice

    • The joy of exploring AI with a sense of curiosity, not pressure

    This episode is for founders who want to use AI to make life easier.
    So if you've been lurking on the edge of ChatGPT or thinking “I should be using AI more,” this is your nudge to start exploring.

    It’s not about being perfect - it’s about playing, learning, and making it work for you.

    Learn more and join our free community at: https://creatingthecurve.co.uk/

    To get in touch with our guest Frank Prendergast, find him at: https://www.frankandmarci.com/ or on LinkedIn https://www.linkedin.com/in/frankprendergast/

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    1 hr and 6 mins
  • E4: Stop Selling. Start Solving

    E4: Stop Selling. Start Solving
    May 25 2025

    If the word “sales” still gives you the ick - this episode is for you.

    In this solo episode of Creating The Curve, Anna reflects on the powerful ideas shared by John Tunstall last week and explores what selling really looks like when you strip away the awkward scripts, the cold calls, and the pressure to perform.

    Spoiler: you’re probably already selling in your business. You just don’t recognise it because it doesn’t feel like what you think “sales” should be.

    Anna dives into:

    • Why you don’t need to cold call 100 people to be good at sales

    • How a book from the 1930s still nails modern sales conversations

    • The difference between selling to a business and selling to a human

    • Why understanding your buyer’s pain points is your secret weapon

    • The power of warmth, empathy, and actually caring about the person you’re helping

    Whether you’re introverted, technical, or just tired of traditional sales advice - this episode will help you sell in a way that feels real, natural, and even (dare we say it) enjoyable.

    Learn more and join our free community at: https://creatingthecurve.co.uk/

    To read the recommended book, How To Win Friends and Influence People by Dale Carnegie, find it on Amazon: https://www.amazon.co.uk/How-Win-Friends-Influence-People/dp/0091906814/
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    36 mins
  • E3: Why Good Salespeople Ask Better Questions with John Tunstall

    E3: Why Good Salespeople Ask Better Questions with John Tunstall
    May 18 2025
    Sales. Love it or hate it, you can’t grow your business without it. In this episode of Creating The Curve, Anna is joined by John Tunstall - a sales strategist who’s on a mission to fix how small businesses approach selling. If you’re a founder who dreads “doing sales,” this episode will change the way you think about it. John believes great salespeople are like doctors - they ask smart questions to diagnose before they prescribe. You wouldn’t trust a doctor who handed you a prescription without asking what’s wrong. So why do we do that in sales? In this episode, you’ll learn: Why good sales starts with great questions How to spot (and stop) bad sales habits How to approach selling without feeling pushy What “diagnosing” your customer really means Why founders with technical backgrounds can be amazing at sales — once they shift their mindset Whether you’re allergic to the word “sales” or just want to get better at it, this episode is packed with practical advice for selling with curiosity, confidence, and care. Learn more at: https://creatingthecurve.co.uk/ To chat with John, find him at https://www.linkedin.com/in/salesachievement or https://www.intelligentsalesuk.com Or read his book on Amazon: https://www.amazon.co.uk/Fearless-Salesperson-Through-Barriers-Success-ebook/dp/B084JQJ659 Link to Innovation South Virtual Campus, mentioned in the show: https://em3.isvc.co.uk
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    59 mins
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