In this episode of MOJO: The Meaning of Life and Business, we dive deep into the world of client generation and retention with market research expert Catharine O'Leary. Join our host, Jennifer Glass, as she explores the importance of understanding client needs, recommending services based on those needs, and emphasizing the human aspect of business relationships. Catharine shares valuable insights from her journey as an economist to becoming the "quiz queen," focusing on consumer behavior and the study of client needs. They stress the significance of providing value and personalized service, encouraging listeners to consider how they would treat their best friend or grandmother in their business decisions.

The conversation revolves around the shift from transactional to relational conversations with consumers, the need for businesses to understand ideal clients, and the importance of leading with value to build long-term relationships. Notably, Catharine advises financial advisors to focus on solutions and serving client needs rather than pushing products during networking. The episode also touches on the importance of leveraging data from quizzes and surveys to understand and engage with prospects and clients, as well as implementing standard operating procedures for client feedback.

As the discussion culminates, Catharine and Jennifer stress the cost-effectiveness of retaining clients over acquiring new ones, and the significance of continually gathering feedback to improve client experiences. So, if you're ready to learn the secrets to client generation and retention in the world of business, join us in this captivating episode of "MOJO: The Meaning of Life and Business!"

About my guest: Catharine O'Leary, known as the 'Quiz Queen,' is an expert in client connection. With over three decades in market research and consumer insights, she specializes in attracting ideal clients and boosting revenue. Her approach uses insightful questions to foster strong client relationships and grow businesses. Join her mission to harness the power of curiosity to connect with your ideal clients.

What is one interesting thing about you that makes you, YOU?: My sense of humour

Do you have an offer you'd like to make?: Just a freebie: Uncover the client attraction gaps that are keeping your business from soaring. Gap #1: The Real Client Struggle: Get crystal clear on what your ideal clients struggle with (and want most) so that every strategy you implement lands right on the money. Gap #2: The Perfect Lead Filter: Skyrocket your sales by pre-qualifying leads for your introductory calls, webinars, masterclasses, or sales pages. ·Gap #3: The Effortless Offer: Easily guide your clients to your offer without feeling like you're proposing marriage on the first date.

Connect with Catharine on Facebook, LinkedIn, Instagram, and on the web at https://catharineoleary.com

Keywords:

client needs, client generation, client retention, human aspect, business relationships, personalized service, value, ideal clients, relational conversations, client connection, revenue boosting, financial advisors, networking, co-creation, communication gaps, consumer behavior, market research, intentional questions, market demands, client commitment, client engagement, prospect engagement, client retention, acquisition costs, client satisfaction, standard operating procedure, client feedback, client success journey, actively listening