This week EJ chats with award winning storyteller and creator, Madison Utendahl who through her work as the Head of Social for the Museum of Ice Cream received two Webby awards but also experienced burnout as a result of it. Burnout taught Madison that although she could create great work, there was a price and sacrifice that was paid, and most times the sacrifice of one’s self worth is a price too steep to pay. Understanding that she could create impactful, original content that represented while also inspired her community, she founded Utendahl Creative, a Black-owned, female only, creative agency that allowed her to be creative and groundbreaking in her storytelling while also providing content deeply rooted in culture and community. As a Forbes 30 Under 30, Madison knows that while viral trends may be par for the course with social media today, the longevity of creativity is rooted in something far more deeper.

• Interview Highlights:

• Content is ever evolving and should always reflect the time and space the creator/s are in
• You must acknowledge your fears but act despite them
• Creating content rooted in community cultivation that helps creatives define who they are and what their work stands for will always be inspiring and have impact

• Stay Engaged
  • Host: @iamejjames | @therealdba
  • Guest: @madison.utendahl | Utendahl Creative

Produced by Dear Media.

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