In this episode, we sit down with two incredible content creators, Ali and Zohair, who are redefining the social media strategy and visual storytelling space. Ali is your go-to for navigating the pivot from viral TikTok educator to brand content strategist, while Zohair, a cinematography buff and creator of viral movie compilations featured by Sony, is known for his cinematic edits that captivate audiences worldwide.

Together, they dive deep into the evolution of content creation, sharing insights on the increasing demand for authenticity, the emotional challenges of being online 24/7, and why creators are learning to put themselves first in an always-on digital world.

From posting like you're talking to your close friends and finding the courage to DM people to build community, to the creator-to-agency pipeline and managing campaigns from both sides.

This conversation is packed with unfiltered advice for any creator to build their voice. Ali opens up about pivoting from conspiracy TikToks to brand strategy, how going independent changed everything, and why muting is a form of self-care. Zohair shares the real talk behind running multiple accounts, creating from passion not pressure, and why sometimes… you have to steal like an artist (yes, we’re talking Fight Club references too).

If you’re looking for content creation tips and how to turn brand deals into long-term career moves, this one’s for you. Tap in!

Let us know what stood out to you, and don’t forget to subscribe for more honest conversations about life as a creator.

Follow Ali: https://www.instagram.com/becomingalii

Follow Zohair: https://www.instagram.com/thisiszohair

----

Credits:

An Ambos Studios Production

Executive Producers:

Rebekah Mithinji

Tati Kapaya

Editor:

Lumina Digital

Camera:

George Harry

Sound:

George Harry

Location:

Adidas London Showroom

Copyright 2025 Ambos Studios LTD. All Rights Reserved.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we chat with creators Fem and Anna, two rising voices shaping the streetwear and fashion space. Fem, known for his work with Martine Rose, Corteiz, and Nike, shares how he's bridging culture and fashion, while Anna opens up about her journey from working at Seventh to building her own creative path as a fashion content creator.

They get real about the pressure to stay visible, setting boundaries, and why not every brand deal is worth it. From flipping vintage pieces to creating smart content for brands, they dive into the importance of thinking long-term and owning your creative process.

If you’re tired of surface-level advice and want the real behind being a creator in fashion, this one’s for you.

Together, they unpack the reality of creators having bills to pay, the sometimes fake energy in the industry, and why it’s so important to think long-term. They talk about setting boundaries, reducing screen time, buying and flipping fashion at car boot sales, and creating content that works hard for you—on brand pages, not just your own.

If you've ever felt the pressure to be everywhere all at once or questioned the ethics of how money flows in this space, this episode will hit home. Because the truth is:this industry can be fake and audiences want to see something real.

Let us know what stood out to you, and don’t forget to subscribe for more honest conversations about life as a creator.

Follow Fem: https://www.instagram.com/fempv

Follow Anna: https://www.instagram.com/strateraa

----

Credits:

An Ambos Studios Production

Executive Producers:

Rebekah Mithinji

Tati Kapaya

Editor:

Lumina Digital

Camera:

George Harry

Sound:

George Harry

Location:

Silverspace Studios

Copyright 2025 Ambos Studios LTD. All Rights Reserved.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we sit down with Remy, a viral food creator and cookbook author, and Kelsey, a seasoned travel content creator helping global brands tell better stories.

Together, they unpack the business of being a creator—from staying creatively inspired to building long-term partnerships.

They reveal the real systems behind creator life: how they pay themselves like a business, the tech they swear by (yes, iPhones still win for Reels), and why carousels are making a comeback on Instagram.

The duo shares lessons on negotiating with agencies, the importance of finding management that actually advocates for you, and why your follower count isn’t your legacy. They talk about building deeper connections with your audience, being more personable on camera, and why having people around you who genuinely like you matters more than ever.

Whether you're a creator or a brand, this episode is packed with advice on pricing, pitching, staying booked, and avoiding burnout. Because being successful online isn’t just about going viral—it’s about being strategic, staying human, and never letting money be the only motivator.

Follow Remi: https://www.instagram.com/foodbyremi/

Follow Kelsey: https://www.instagram.com/kelseyinlondon/

Thank you to Qube Hackney for providing this stunning space to film, to check them out visit here: https://theqube.com/hackney-wick/ and use the code 'CONC24' for a discount!

----

Credits:

An Ambos Studios Production

Executive Producers:

Rebekah Mithinji

Tati Kapaya

Editor:

Lumina Digital

Camera:

George Harry

Sound:

George Harry

Location:

Qube Hackney

Copyright 2025 Ambos Studios LTD. All Rights Reserved.

Hosted on Acast. See acast.com/privacy for more information.