Feeling overwhelmed by the constantly changing world of marketing? You’re not alone! Today, I sit down with the amazing Molly Knuth to talk about transforming your marketing strategy. Ditch the outdated funnels—we’re diving into the flywheel model with three powerful phases: attract, nurture, and serve. Molly shares how to build genuine human connections, navigate trends smartly, and harness the power of storytelling to make your brand shine.

Today we cover:

• The Flywheel Model — transition from funnels to a continuous cycle of attract, nurture, and serve, prioritizing genuine connections and exceptional service to create loyal advocates
• Build trust by infusing personality into your brand through candid posts and authentic interactions that foster meaningful relationships
• Leverage storytelling by sharing your unique story to create emotional connections with customers, making your marketing relatable and engaging
• Focus on trends that align with your business values and client needs to ensure authentic and effective marketing

CONNECT WITH MOLLY:

Website: mollyknuthmedia.com

Instagram: @mollyknuth_mkm @mollyknuthmedia

Free resources:

SEEN Story Starters: https://mkm.myflodesk.com/storystarters

SEEN Slide Deck: https://mkm.myflodesk.com/seenslides

CONNECT WITH HOLLY:

• ASK ME ANYTHING: www.hollymariehaynes.com/chat

• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes

• JOIN THE CLUB! USE CODE "CEOBONUS" AT CHECKOUT: https://www.hollymariehaynes.com/club

• WORK WITH HOLLY: www.hollymariehaynes.com/workwith me

In this week's pep talk, I share how one personalized, handwritten email brought in five figures this month, highlighting the importance of a strategic circle combining social media, live events, and genuine human connection.

In today's episode, I share:

• Why Instagram selling is fading (and what works now)
• The necessity of understanding buying behavior
• The exact elements of THE email itself
• Other effective communication techniques you can use in your business

CONNECT WITH HOLLY:

• ASK ME ANYTHING: www.hollymariehaynes.com/chat

• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes

• JOIN THE CLUB! USE CODE "CEOBONUS" AT CHECKOUT: https://www.hollymariehaynes.com/club

• WORK WITH HOLLY: www.hollymariehaynes.com/workwith me

Ready for your PEP TALK? This is the first of a three episode series where I will be breaking down strategy lessons that my mastermind members have learned over the years that you can apply to your business.

We Chat About:

• Mapping out your income plan for the short and long term
• Creating your customer journey triangle
• Making sure your offers align with your overall vision

CONNECT WITH HOLLY:

• ASK ME ANYTHING: www.hollymariehaynes.com/chat

• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes

• JOIN THE CLUB! USE CODE "CEOBONUS" AT CHECKOUT: https://www.hollymariehaynes.com/club

• WORK WITH HOLLY: www.hollymariehaynes.com/workwith me