• Curator Coka Treviño Talks Big Medium, Huge Loss

  • May 7 2025
  • Length: 26 mins
  • Podcast

Curator Coka Treviño Talks Big Medium, Huge Loss

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  • Summary

  • It’s no secret that arts non-profits across the country are struggling to survive, but few closures have hit their communities as hard as the recent shuttering of Big Medium in Austin, TX. For more than 20 years, Big Medium was one of the most influential visual-arts organizations in the city. It produced the beloved and sprawling Austin Studio Tour, presented exhibitions that championed historically marginalized artists and served as an essential convener for the city’s creative community. At the heart of its work for many years was curator and, more recently, artistic director Coka Treviño, whose passion for equity and for platforming emerging artists helped shape the organization’s inclusive mission.

    In this conversation, Coka, who continues her own curatorial work via her company The Projecto, reflects on her tenure at Big Medium and the complex web of challenges that led to its sudden closure. From shifts in city grantmaking priorities to the skyrocketing cost of living that made staffing nearly impossible, the interview offers a candid window into just how difficult it has become for arts organizations—even in culturally rich, economically booming cities like Austin—to maintain operations.

    https://www.theprojecto.org/
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