In this episode, we dive into the journey of Alycea Adams, a college content creator, cheerleader, and start-up founder, as she shares her evolution from a pre-med student to a successful content creator. Alycea discusses the importance of authenticity, particularly through her natural hair journey, and how embracing her true self has led to meaningful brand partnerships and opportunities.

Key Takeaways: This episode emphasizes the significance of personal branding and self-awareness in building a successful career. Alycea's story highlights the importance of staying true to your values, understanding your messaging, and prioritizing personal happiness over external validation.

Episode Segments:

Morning Routines & College Life: Discussion about breakfast habits and campus life at UNC, including the beloved Waffle House memories.

The Journey to Personal Branding: How Alycea transitioned from focusing solely on academics to discovering her passion for content creation.

Working with a Brand Manager: The turning point in June 2023 when a brand manager discovered her on TikTok, leading to more strategic content creation.

Self-Discovery & Authenticity: Alycea's experience with embracing her natural hair and using it as a platform to challenge stereotypes.

Redefining Success: The evolution from grade-focused success metrics to prioritizing personal happiness and fulfillment.

Key Insights:

- The importance of family input in understanding your personal brand

- How authentic messaging attracts the right opportunities

- The challenge of overcoming people-pleasing tendencies

- The value of work-life balance and self-care, including exercise and proper sleep

About the host: Phillip "Phenom" Robinson is a professional speaker, author, and life coach. After countless situations of overcoming mental limitations and facing his fears to reach new levels of success, he sought to help others do the same. Within 5 years of starting his brand, Phenom wrote four books, gave two TEDx talks, started two podcast, became an ESPN+ producer, and released his debut motivational album ‘Reality Check’. He now focuses on creating actionable steps to elevate other’s current situation.

About our sponsor: Flocksy is an all-in-one platform for any creative work a business might need. When running a business you will find yourself needing a range of creative services from copywriting to illustrations to videos. Flocksy brings professionals in each of these categories together on one platform. Not only does this make Flocksy a one-stop shop for your business's brand development, but it also allows creatives in different fields to work together making sure everything is cohesive and done quickly.

Join here to get a discount!: http://flocksy.com/?via=phillip