Amir Baradaran is the founder of Niloom, a company focused on making augmented reality (AR) content creation more accessible through a no-code platform powered by generative AI.

Key Takeaways:

• Current barriers to AR content creation include technical complexity, high costs, and time-consuming processes.
• Niloom aims to democratize AR creation by providing a no-code solution for the creative community.
• The platform integrates generative AI throughout the content creation workflow, from ideation to publishing.
• Niloom's goal is to improve the shortage of quality content in the AR/VR ecosystem by empowering more creators.
• The company is focused on rapid prototyping and user feedback to continually improve their platform.

Amir highlights the current challenges in AR content creation, noting that only about 230,000 people have created the majority of AR/VR projects worldwide. This scarcity is due to the technical expertise required, with tools like Unity taking 3-6 months to learn before even starting a project.

Niloom's platform aims to solve this by allowing creators to generate AR experiences through natural language prompts. Users can describe scenes, characters, and actions, with the AI interpreting and creating the content. The platform also offers the ability to add specific assets like 3D models, sounds, and visual effects.

Looking ahead, Amir envisions partnerships with hardware manufacturers to bundle Niloom subscriptions with AR devices. He also hopes to establish an artist residency program, inspired by his own experiences with companies like Metaio (now part of Apple).


About Amir Baradaran
Amir Baradaran is the founder & CEO of Niloom.ai - Prompt to AR/VR (formerly ABXR Engine), a groundbreaking Generative AI-powered content creation platform for spatial computing. Baradaran is also an artist, technologist, and scholar who specializes in artificial intelligence (AI) and spatial computing.

Baradaran was a leading lecturer in Spatial Computing at Columbia University, where Niloom was born. He is the guest editor for the “AI and Society” Academic Journal for a special edition on AI and the ArtSci Ecosystem. He also founded AnotherAI in Art: A global platform to decolonize the future of AI and artmaking (Partnership with the New Museum & NEW INC).

Baradaran is the recipient of Rockefeller Foundation Bellagio fellowship, Knight Foundation Arts Award, Canada Council for the Arts New-Chapter & 150th Anniversary Prize, UC Berkeley residency, International Symposium on Mixed and Augmented Reality Future of AR Prize, and Morgan Stanley Pulse Art Fair grant.

He is a member of Columbia University’s Computer Graphics and User Interfaces Lab and the Digital Storytelling Lab. Baradaran is a TEDx speaker, and an invited presenter to His Holiness Dalai Lama’s World Headquarters for the Summit on Fostering Ethics and Compassion through Museums.

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