Custom vs. Stock Merchandise: Which is Right for Your Brand?
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Custom vs. Stock Merchandise: Which is Right for Your Brand?
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About this listen
In this episode, we explore strategies for building a successful brand, focusing on product development and manufacturing choices.
- The benefits of starting with core styles—trusted, pre-existing products—versus creating custom products, which offer unique branding opportunities but come with higher risks.
- Navigating domestic and overseas manufacturing options.
- Engaging with your audience to understand their needs.
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