Host - John Walker, Founder of Vend Digital

Guest - Kavi Kardos, SEO Specialist and Content Marketer

We’re kicking off Series Two of Sell More Stuff - An eCommerce Podcast with a conversation that gets to the heart of great SEO: understanding your customer. John Walker is joined by Kavi Kardos, a seasoned SEO and content expert who has worked at Moz and is currently Director or Organic Growth at KlientBoost.

In this episode, Kavi shares how the real goldmine for SEO might be sitting in your inbox or on your customer service calls. From fielding questions about sausage casings to uncovering the real words people use to search, Kavi shows how truly customer-focused SEO can lead to better rankings - and better results.

In this episode, John and Kavi discuss:

• Using data from your customer service or sales team to inform SEO strategy
• Why keyword tools aren’t enough on their own
• The importance of speaking your customer’s language online
• What she learned working at Moz
• Learning about sausage-making
• How to balance SEO best practices with real-world user behaviour

Kavi also recommends the book Everybody Lies by Seth Stephens-Davidowitz, which explores what search data can reveal about people’s true thoughts and behaviours.

About Kavi Kardos

Kavi Kardos is an SEO specialist and content marketer with a passion for user-first search strategy. She’s written for and worked with some of the biggest names in SEO, including Moz. You can find Kavi on LinkedIn.

If you want your SEO to connect with real customers, not just search engines, this episode is a great place to start. Tune in and learn how to turn customer insights into search success.