Welcome to this new Podcast episode we delve into the transformative journey of denim—from its origins in cotton fields to its potential future in sustainability.

Inspired by the article, "The Denim Dilemma: Can Our Favorite Fabric Escape Its Unsustainable Past" (read here: https://www.pomshop.nl/denim_dilemma ) , this conversation unpacks the environmental toll of traditional denim production and celebrates innovative efforts in recycling and upcycling to redefine its impact.

Denim, the fabric synonymous with rugged individualism and timeless style, harbors a dark secret. Its production, from cotton fields to finishing mills, leaves an alarming trail of environmental and social damage.

The environmental cost of a single pair of jeans is staggering. Cotton cultivation, the backbone of denim, demands immense water resources, guzzling up to 20,000 liters per kilogram. This thirst drains precious water reserves, particularly in regions grappling with scarcity. Furthermore, pesticides and fertilizers leach into water systems, polluting ecosystems and jeopardizing public health.

Join us as we explore the challenges and breakthroughs of denim recycling, including insights into mechanical vs. chemical recycling, and discover companies leading the way. From using pre-consumer waste to crafting bio-based fibers, this episode is a deep dive into the sustainable solutions shaping a more eco-friendly future for denim.

Whether you're a denim lover or a sustainability advocate, this discussion invites you to consider how the choices we make in fashion impact our planet.

The full 1:1 transcript is available as PDF and free download (inclusive the reference and link list) as all of our podcasts ... https://www.pomshop.nl/podcasts

PoM has the podcast available in Maverick's Cove Youtube channel for people with handicap (e.g. deaf people) as video format with (Karaoke) Subtitles in addition to transcripts, allowing users to follow along with spoken dialogue in a visually engaging way.

This innovation ensures our content is inclusive not only for the deaf and hard-of-hearing but also for those who prefer to read along with the audio.