She was just writing to process her journey—blogging through the culture shock, the IMG grind, the snow, the running water, all of it. But what started as therapy turned into a movement.

Hey Doc! This week, I’m joined by my friend and co-author Dr. Nina Lum, the powerhouse behind The IMG Roadmap to talk about what it really looks like to build something meaningful from scratch, while still working as a full-time physician. What began as a humble blog on Blogspot (yes, throwback vibes) has grown into a six-figure business helping international medical graduates get matched, get confident, and get paid. Nina opens up about the quiet beginnings of The IMG Roadmap, how she went from creating low-cost courses to leading a high-impact business, and the inner work it took to own her worth as both a doctor and entrepreneur.

We talked about the tension that comes with monetizing your story, the mindset shifts that helped her charge what her expertise was worth, and the spiritual downloads that have guided her every step of the way. Nina doesn’t just run a business—she runs it with integrity. She’s built The IMG Roadmap on purpose, not pressure, and her story is full of wisdom for every doctor who’s ever asked, “Is it okay for me to get paid for what I know?”

This episode is a masterclass in walking by faith, leading with value, and letting go of the guilt so many of us carry around money. It’s also a reminder that your story, your knowledge, and your lived experience are worthy of being paid for—period.

Visit Dr. Nina Lum's Website here: drninalum.com

Follow Dr. Nina Lum on Instagram: @drninalum

Follow The IMG Roadmap on Instagram: @imgroadmap

Listen to Dr. Nina Lum’s podcast here: The IMG Roadmap Podcast

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Check out my website here: Kimberlybrownmd.com
Follow me on Instagram: @drkimberlyb