The diagnosis that changed everything: Keith McGuinnes on cancer, masculinity, and the power of receiving

What happens when a fit, healthy yoga teacher steeped in Eastern practices, meditation and spiritual growth is suddenly diagnosed with cancer?

In this episode, I sit down with Keith McGuinnes, founder of Awaken Intimacy and co-founder of The Open Institute, to explore how a life-threatening illness forced him to stop pushing, start receiving, and finally open to the deeper lessons of intimacy, vulnerability and connection.

We talk about:

• The shock of receiving a cancer diagnosis at 40
• Why he chose chemotherapy (even as a holistic health practitioner)
• How the experience broke his lone wolf mentality
• The power of receiving love
• What men are missing when they stay stuck in hyper-masculinity
• His work today helping men and couples reclaim intimacy, polarity and presence

This is a raw, real and powerful conversation about grief, grace, and growing up.

Show Notes

Keith’s Cancer Diagnosis

• What happened at age 40 and the symptoms he ignored
• Why chemo was the right choice (even as a long-time yogi)
• How the experience forced him to slow down, reflect, and receive

The Emotional Journey

• Grieving the years he couldn’t receive love
• Learning to express emotion and let people in
• How it shifted his relationship to his own body and energy

Masculinity, Polarity and Intimacy

• The trap of hyper-masculine giving and the strength in receiving
• Letting go of lone wolf energy in favour of connection
• Why true intimacy requires openness — not just strength

Post-Cancer Purpose

• Moving from survival to service
• Keith’s work through Awaken Intimacy and The Open Institute
• Building community, relational depth, and sacred spaces in modern life

Why are so many men exhausted, disconnected, and running on empty — even when they look like they’ve got it all together?

In this episode, I sit down with Dr Emmet Byrne - a former Ireland rugby international turned men’s health doctor - to unpack what’s really going wrong with modern masculinity, medicine, and mental health.

We explore:

• Why the medical system is failing men
• The truth about testosterone decline (and why TRT isn’t a quick fix)
• The link between movement, strength, and emotional health
• Why we’ve normalised feeling average — and how to break out of it
• How to spot the signs you’re treating symptoms, not solving the root

From elite sport to holistic medicine, Emmet’s journey is proof that reinvention is possible, and necessary.

A must-listen for any man who wants to feel strong again. On the inside, and out.

Or watch on YouTube: https://www.youtube.com/watch?v=qu96RkgMYq0

Show Notes

From Pro Rugby to Medicine

• How Emmet went from the Ireland jersey to medical school
• What rugby taught him about pressure, pain, and purpose
• Why performance delays but doesn’t erase inner struggles

The Medical System Isn’t Working

• Why most men are treated only when they’re broken
• The failure of the symptom-focused model
• How GPs are unequipped to deal with whole-person health

The Testosterone Crisis

• Why so many men are seeing their energy, drive, and mood collapse
• What’s causing low T and what isn’t
• When testosterone replacement can help… and when it can’t

Movement Is Medicine

• Why sedentary living is quietly wrecking men’s wellbeing
• The link between physical strength and emotional resilience
• What Emmet recommends for men over 35

A New Model for Men’s Health

• From functional medicine to full-spectrum care
• What men really need to thrive
• How OptiMan is trying to change the story

Fresh off France’s Six Nations win, I sat down with my old mate Shaun Edwards for a rare, wide-ranging conversation.

This isn’t just an interview — it’s two lads from Wigan catching up after decades walking very different, but strangely parallel paths. Both of us came up through rugby, through hard graft and old-school values. But over time, we’ve both had to evolve. As coaches. As leaders. As men.

We talked about it all, from the early days and the systems that changed the game, to fear, fatherhood, grief, and what it means to lead with heart, not just tactics.

Shaun opened up in a way I don’t think many have heard before. And for me, this episode felt special.

We get into:
Why Shaun hates losing more than he loves winning
What fear can teach you and where it can fuck you
How he sees leadership and masculinity now
The shift from hardness to softness
Coaching at the highest level, and what really drives performance

If you’re interested in what makes a great coach, a great team, or just a good man, this one’s worth a listen.

The Making of a Competitor

• Growing up in Wigan, and early life lessons from his dad
• Why grief became a driving force
• The difference between rugby league and union — and what it taught him

Coaching with Fire

• The early years at Wasps and Wales
• Lessons from working with Gatland, Farrell and co
• What still motivates him after all these years

A Brother Beyond Rugby

• The early days of my friendship with Shaun
• What we’ve learned from each other and where our paths crossed again
• The moment he started embracing softness

Leadership that Lasts

• What players really need from a coach today
• The evolution of Shaun’s leadership style
• Why presence, empathy and intuition matter more than ever