Data! Data! Data! AMP Analytic - Our Guest Phil Corbett
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Data! Data! Data! AMP Analytic - Our Guest Phil Corbett
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About this listen
🎙️ Excited to welcome Phil Corbett from Analytic Marketing Partners (AMP Analytic) to Color Bar!
Phil recently joined us as an expert panelist at our Glimpse Hyper Personalization event—catch the full session here.
In this episode, we dive deep into the world of data-driven marketing. From Micro Modeling and "Super Variables" to Ultra Match and Conquest Marketing, Phil breaks down how smarter data strategies are transforming campaign performance. And of course, we talk about the powerful role direct mail continues to play when paired with next-level analytics.
If you're into personalization, precision targeting, and marketing that actually moves the needle—you won't want to miss this one.
You can also learn more about AMP Analytic at www.ampanalytic.com