Death to the Corporate Video Podcast By Guy Bauer cover art

Death to the Corporate Video

Death to the Corporate Video

By: Guy Bauer
Listen for free

About this listen

 Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.2023 Umault. All Rights Reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How B2B Video Marketing Is Changing in 2025 (And What to Do About It)

    How B2B Video Marketing Is Changing in 2025 (And What to Do About It)
    Jun 18 2025
    In this episode of Death to the Corporate Video, Guy Bauer, founder and creative director of Umault, breaks down the three biggest shifts shaping B2B video marketing in 2025: -The Liquid Death-ification of B2B – Everyone wants to be the next Jester Brand like Liquid Death or Duolingo, but should your brand be funny? Guy explores why brand honesty matters more than trend-chasing. -The Death of the Corporate LinkedIn Profile – Organic reach is dead, and your carefully built follower count might be meaningless. Discover what this means for distribution and how to adapt your video strategy. -The Rise (and Slop) of AI Video – AI tools promise viral content at scale, but at what cost to your brand? Learn how to use AI without losing your identity in a sea of soulless content. Tune in for a candid and practical look at how to stay smart and sane as B2B video enters a new era.
    Show more Show less
    8 mins
  • Entertaining your audience is no longer optional

    Entertaining your audience is no longer optional
    Jun 6 2025
    AI-powered video tools have made glossy production values a commodity, so what’s left to set your brand apart? In this punchy episode, host Guy Bauer (founder & creative director of Umault) serves up a hard truth: entertaining your audience is now non-negotiable. Guy unpacks how next-gen platforms like Veo 3, Kling 2.1, and a flood of other text-to-video engines have leveled the playing field. Anybody can crank out a slick 30-second spot with “people laughing at sinks” (listen to the episode for this to make sense), holographic dashboards, and a generic voice-over. The result? Those once-premium visuals are just table stakes. Drawing on a tongue-in-cheek cybersecurity ad he generated in seconds, Guy illustrates why story, and genuine viewer delight, are the new differentiators. Whether you’re an in-house B2B marketer, agency lead, or brand storyteller, you’ll leave with a clear mandate: stop blending in and start delivering value within the ad itself. Listen for a dose of reality, a spark of inspiration, and a challenge to make your next video ad impossible to ignore.
    Show more Show less
    8 mins
  • Why B2B marketers need AI — and a firm hand on the wheel

    Why B2B marketers need AI — and a firm hand on the wheel
    May 8 2025

    Guy's Star Wars film made with AI: https://youtu.be/A_8Md9j2uXQ?si=CZqEBp-OqqDLF4Qu
    Show more Show less
    14 mins
adbl_web_global_use_to_activate_webcro805_stickypopup
No reviews yet