Alicia unpacks Intuit CEO Sasan Goodarzi's keynote speech from Intuit Connect, offering valuable context around the company's AI-driven strategic direction and its implications for ProAdvisors. She breaks down the upcoming changes to QuickBooks Live, including new transparency features and revenue sharing opportunities that aim to strengthen the partnership between Intuit and accounting professionals.

Sponsors
Zoho Expense - https://uqb.promo/zohoexpense
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Links/Apps Mentioned in this episode:

• Lean more about Alicia's QuickBooks Training http://learn.royalwise.com
• Check out Alicia’s step-by-step QBO Textbooks at http://www.questivaconsultants.com
• Intuit’s 2024 Investor Day event: https://www.youtube.com/embed/8cJ9vqr6gYg?si=C3UD7Hsxu2QMtx4r
• Hector's App - RightTool www.righttool.app
• Reframe 2025 Conference https://reframe2025.com/

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• (00:00) - Welcome to the Unofficial QuickBooks Accountants Podcast
• (01:08) - Keynote Speech Highlights
• (03:27) - The Impact of AI and Technology
• (05:03) - Intuit's Strategic Directions
• (11:27) - Addressing the Elephant in the Room
• (13:14) - Intuit and ProAdvisors Relationship
• (15:58) - Innovations in QuickBooks Live
• (27:28) - Future of Accounting and Technology
• (33:20) - Upcoming Classes and Final Thoughts