• Demand Gen vs Lead Gen with Chris Roche

  • Jul 13 2022
  • Length: 50 mins
  • Podcast

Demand Gen vs Lead Gen with Chris Roche

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  • Summary

  • Demand Gen is a huge buzzword, yet many people are unsure what it is.

    Christopher Roche, Chief Executive Officer at Catalyst Consulting, talked about why now - with a lot of talk of a looming recession- is a great time to transition from a lead gen model to a demand gen model.

    Here are some of the topics covered:

    • The difference between demand gen and lead gen
    • The compounding effect of demand gen on growth and revenue
    • The importance of social selling and building a personal brand to good demand gen
    • Chris' framework for transitioning from a lead gen model to a demand gen model- without having to burn it all down



    The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

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