In this episode, Camille White-Stern, who leads experiential marketing at Splash explains Splash's mission to support enterprise organizations in unlocking event-led growth and simplifying the event marketing process. Camille emphasizes the importance of aligning event strategies with business goals and objectives, particularly in demand generation. She suggests starting with top-of-funnel webinars to engage new audiences and establish thought leadership. Camille also highlights the effectiveness of small, intimate, repeatable events like VIP dinners for building relationships and providing value to attendees. She emphasizes the need for event marketers to track attendee sentiment and measure the success of events. Camille advises aspiring event marketers to be data-driven and use data to make informed decisions and secure budget for their programs. She concludes by inviting listeners to connect with her on LinkedIn for event strategy discussions.

In this episode, Sean Falconer, the head of marketing at Skyflow shares his non-traditional career trajectory, from studying computer science to becoming the head of marketing at Skyflow. He discusses the challenges of marketing a new category of product and the importance of educating the market on data privacy and protection. Sean also emphasizes the need to understand and engage with a technical audience by speaking their language and providing authentic content. He highlights the significance of aligning sales and marketing efforts and targeting the right personas through channels like events, digital ads, and account-based marketing. Sean concludes by sharing two career lessons: knowing when to move on and being open to mentorship and feedback.

Crayton Montei, VP of Marketing at Peach emphasizes the importance of understanding the company's differentiation and conveying it to the market. He also mentions the use of tools like Mailchimp for email marketing and intent data solutions. Crayton discusses the challenges of branding in a technical industry and the need to create great customer experiences. He mentions that feedback from the market and customer referrals are important indicators of brand success. Crayton advises being comfortable with not having all the answers and taking the time to find the right solutions.