In this episode master of brand photography, Amanda Hutchison, unravels the intricacies of visuals for your business, bringing us behind the scenes of her nine-year journey, shooting over 200 business owners. She gets candid about her unique preparation process that goes beyond just making clients comfortable, and we discuss the impact of wardrobe choices on brand imagery and how the right clothes can send the exact message you want your clients to receive.

But that's not all. We step into the future, discussing the role of AI in photography and delve into how this technology is reshaping photo editing, offering a fresh perspective on the artistic process for photographers and copywriters alike. We also touch on the thorny side of AI including issues around copyright. This episode is a treasure trove of insights for anyone looking to strengthen their brand's visual identity.

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Find out more about Amanda Hutchison / AKP Branding Stories at: https://akpbrandingstories.co.uk/ and https://www.instagram.com/akpbrandingstories/