Episodes

  • 106\\ Proven Strategies to Elevate Your Brand, Streamline Operations, and Grow Your Design Business With Jacqueline Green

    106\\ Proven Strategies to Elevate Your Brand, Streamline Operations, and Grow Your Design Business With Jacqueline Green
    Sep 16 2024
    Are you an interior designer struggling to build a profitable, sustainable business? Do you feel overwhelmed by the marketing and business side of your creative practice? In this episode, Jacqueline Green, founder of Behind the Design, shares her proven strategies to help designers overcome these challenges. Her journey from corporate marketing to interior design provides a relatable roadmap. She discovered that designers often excel creatively, but need support in branding, systems, and outsourcing. Through her company, Jacqueline empowers designers to transform their passion into a thriving business. She shares practical tips on networking, content repurposing, and leveraging platforms like LinkedIn. Tune in now and discover how Jacqueline's expertise can help you build the creative career you've always envisioned. Featured Guest: Jacqueline Green is the founder, CEO, and Chief Strategist of Behind the Design, a training and education company that provides interior designers and other creative business owners with the tools they need to build profitable businesses. Through comprehensive education, coaching, marketing, and community offerings, she and her team empower designers to reach their full potential. Jacqueline is a seasoned commercial interior designer, former college instructor, and highly experienced marketing expert. After working in architectural firms, she knows talented designers and architects grappling with various career and business challenges. With a solid background in business and marketing, Jacqueline realized that she had a unique skill set that would help design firms overcome these pain points and fulfill their deep desire to make a difference and assist others. In 2018, she founded Behind the Design, where her mission was and still is to build a stronger design community by reimagining how we educate, train, and support designers after college. Why you’ve got to check out today’s episode: Learn strategies to overcome your fear of networking and enhance your visibilityDevelop an action plan for consistent marketing, effective networking, and smart outsourcingOvercome common challenges faced by designers & creative entrepreneurs with Jacqueline's insights Check out the show notes >>> Proven Strategies to Elevate Your Brand, Streamline Operations, and Grow Your Design Business NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline GuideFurnishings Investment GuideYour Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design styleFind Out What Type of Interior Designer You Should Be! Join the Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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    33 mins
  • 105\\ The Must-Ask Questions for Successful Interior Design Consultations and Projects

    105\\ The Must-Ask Questions for Successful Interior Design Consultations and Projects
    Sep 9 2024
    An initial interior design consultation is crucial for laying the foundation of a successful project. It's where you gather all the important info about your client's needs, style choices, and expectations. But how do you do that? By asking the right questions, of course! Without asking the right questions, you might miss key details that could make or break your design. In this episode, I walk you through the key questions every interior designer should ask to ensure you understand the project's scope and create a personalized experience that resonates with your client. From finding out if your client is in it for the long haul or aiming for a quick sale to uncovering their pain points and style preferences—everything you need is right here. Plus, I share tips on budgeting and decision-making discussions to keep everyone on the same page. If you want a clear roadmap for your next initial consultation, you won't want to miss this episode. Tune in now! Why you’ve got to check out today’s episode: Discover the key questions that will help you fully understand your client's needs, lifestyle, and design expectationsLearn how to address potential challenges with client decision-making and budget discussions early onModify your existing initial consultation process making your clients feel heard & understood, and delighted with the final results Check out the show notes >>> The Must-Ask Questions for Successful Interior Design Consultations and Projects NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline GuideFurnishings Investment GuideYour Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design styleFind Out What Type of Interior Designer You Should Be! Listen to Related Episode: Ep103: Project Management 101: Seven Steps to a Stress-Free Interior Design ProjectsEp71: Exploring Color Theory in Interior DesignEp101: Easy Guide to Setting a Realistic Budget and Timeline for Your Next Construction Project Join the Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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    18 mins
  • 104\\ The Money Mindset You Need Before Starting Your Design Business With Danielle Hayden

    104\\ The Money Mindset You Need Before Starting Your Design Business With Danielle Hayden
    Sep 2 2024
    Are you starting your interior design business but unsure how to manage the financial side? The right money mindset is more important than you think. In this episode, financial expert Danielle Hayden shares why understanding your money personality is key before launching your business. Knowing your strengths and challenges can help you avoid common pitfalls and set your business up for success. Danielle also reveals the essential money team you need to build from day one to keep your finances in check. With her practical advice, you’ll learn how to invest in your business wisely and pay yourself properly. Whether you're just starting or running an established design firm, this episode provides practical solutions to take control of your finances and set your business up for long-term success. Ready to transform your money mindset? Tune in and discover how to manage your finances better so you can focus on what you do best—designing beautiful spaces! Featured Guest: ⁠Danielle Hayden⁠ is the co-founder and CEO of ⁠Kickstart Accounting, Inc.⁠ Her bookkeeping and accounting firm is on a mission to coach six-figure and beyond female entrepreneurs so they can better understand their numbers through bookkeeping, financial analysis, and support so they can grow profitable, sustainable and enjoyable businesses. With over 15 years of experience in finance, Danielle has worked her way from an accounting firm intern to the co-founder of Kickstart Accounting. She understands how complex business finances can be and knows that entrepreneurs need more than just a bookkeeper. They need real financial analysis and support to get the confidence required to create the sustainable wealth they deserve. Danielle brings a unique perspective when it comes to providing business owners with a total package that relates to their finances. She has been a guest on multiple shows, and when she isn't in her money mindset work, you can find her hiking or spending time with her family. Why you’ve got to check out today’s episode: Learn how your unique money personality can impact your business decisions and financial success, helping you identify strengths and areas to improveBuild your strategic "money team" to ensure your business finances are managed effectivelyGain practical advice on how to invest wisely in your business, ensuring sustainable growth and profitability Check out the show notes >>> The Money Mindset You Need Before Starting Your Design Business With Danielle Hayden Links Mentioned: QUIZ: Know Your Money Personality TypePodcast: Business By The Books NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline GuideFurnishings Investment GuideYour Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design styleFind Out What Type of Interior Designer You Should Be! Join the Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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    26 mins
  • 103\\ Project Management 101: Seven Steps to a Stress-Free Interior Design Projects

    103\\ Project Management 101: Seven Steps to a Stress-Free Interior Design Projects
    Aug 26 2024
    Are you struggling to keep your interior design projects running smoothly? Worry no more! I've got it covered. In this episode, I share the tried-and-tested Seven-Step Process I use in my design firm, Rebecca Ward Design, to help you manage your projects more efficiently and effectively. I walk you through each step—from gathering crucial information to presenting your design and overseeing implementation—so you can deliver beautiful, on-time results that impress your clients and within budget. Whether you are approaching your first project or collaborating with a designer for the first time, this will give you a clear roadmap to manage your project confidently and easily. Don't miss out on this opportunity to transform your project management skills—tune in now, and let’s make your next design project a success! Why you’ve got to check out today’s episode: Learn how to organize every phase of the design project, from the first consultation to the final reveal, ensuring nothing is overlookedDiscover tools and strategies to keep projects on track, manage time, and stay within budget, making your work easier and more professionalRefine your current process to ensure that your projects not only meet but exceed your client's needs and expectations Check out the show notes >>> Project Management 101: Seven Steps to a Stress-Free Interior Design Projects NEXT STEPS: Grab your freebies: Furnishings Investment GuideThe Remodel Budget and Timeline GuideYour Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design styleFind Out What Type of Interior Designer You Should Be! Listen to Related Episode: Ep101: Easy Guide to Setting a Realistic Budget and Timeline for Your Next Construction ProjectEp87: How To Organize Your Projects Like a Pro: A Guide to Setting Up an Effective Site Binder Join the Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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    18 mins
  • 102\\ Turning Challenges into Creative Fuel: Kelee Katillac's Journey in Helping Clients Manifest Their Dream Spaces PLUS Color Meditation

    102\\ Turning Challenges into Creative Fuel: Kelee Katillac's Journey in Helping Clients Manifest Their Dream Spaces PLUS Color Meditation
    Aug 19 2024
    An interior designer's role is to partner with clients to manifest and bring their dreams to life through personalized designs. I love how Kelee, my special guest, illustrates that role. Kelee Katillac, an acclaimed interior designer and author shares her remarkable journey from a childhood of adversity to becoming a respected voice in the industry. She reveals how her personal experiences of marginalization and self-discovery led her to embrace design as a tool for healing, empowerment, and community building. She emphasizes the importance of finding your "three critical moments" - pivotal life events that can inspire your design work and give it deeper meaning. She also shares her expertise on the science of color therapy and how designers can incorporate it into their practice to promote wellness and personal growth. Spoiler Alert: there's a color meditation towards the end of the episode 😉 Kelee's infectious passion and authenticity shine through in our conversation, making it no surprise that she consistently transforms her client's visions into reality. Whether you're a seasoned interior designer or just starting, this episode will inspire you to infuse your design work with passion, purpose, and the power to transform lives. Tune in, get inspired, and start designing with purpose. Featured Guest: ⁠Kelee Katillac⁠ is an interior and architectural designer as well as a preservation consultant. Her work has been featured in the pages of USA Today, House Beautiful, Designer Builder, Traditional Home, Introspective, The Washington Post, Chicago Tribune, The Dallas Morning News, The Boston Globe, Los Angeles Times, and hundreds of others worldwide. The books House Beautiful Pink and Gestalten’s, The Chamber of Curiosity featured her signature style. She has been a guest on CNN, The Oprah Winfrey Show, Discovery Channel, Pure Oxygen, The Family Channel, and many others. In addition, Kelee is the author of two nationally acclaimed books and is the founder of Design Gives Back – ⁠designgivesback.com⁠, an initiative to provide rooms of hope, health, and happiness for those critically ill or in need. Kelee's new book is ⁠Historic Style: Honoring the Past with Design for Today⁠. Why you’ve got to check out today’s episode: Learn how to use your own experiences to fuel your creativity and make your designs meaningfulDiscover how interior design can become a truly healing professionExplore how to blend historical inspiration with modern design Check out the show notes >>> Turning Challenges into Creative Fuel: Kelee Katillac's Journey in Helping Clients Manifest Their Dream Spaces PLUS Color Meditation NEXT STEPS: Grab your freebies: Furnishings Investment Guide https://rwarddesign.myflodesk.com/furnitureinvestmentRemodel Budget and Timeline Guide https://rwarddesign.myflodesk.com/budgetandtimelineYour Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design styleFind Out What Type of Interior Designer You Should Be! Join the Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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    43 mins
  • 101\\ Easy Guide to Setting a Realistic Budget and Timeline for Your Next Construction Project

    101\\ Easy Guide to Setting a Realistic Budget and Timeline for Your Next Construction Project
    Aug 12 2024
    Coming up with construction project estimates can be challenging. Project costs can quickly add up, potentially causing the client or the project manager to underestimate the project's total cost. In this episode, I break down the costs of common construction projects so you can plan your project budget with confidence. From painting an entire home to remodeling a kitchen, I share the average costs based on my experience here in Northern California. I even explain why prices can vary and what I do to avoid surprises. If you are looking for ballpark estimates for your construction project this episode is for you. Listen now to get the tips you need to prepare a solid construction project budget. Don't forget to check out the show notes for the Remodel Budget and Timeline Guide and additional resources and guides to help you on your journey. Let's make your next project a success! Why you’ve got to check out today’s episode: Learn how to estimate the costs of various construction projects, including painting, flooring, and kitchen remodels, based on real-world experienceUnderstand the average prices for different parts of a construction project, helping you set a realistic budget and avoid unexpected expensesBe empowered to confidently discuss budgets with your clients and ensure smooth project execution Check out the show notes >>> Easy Guide to Setting a Realistic Budget and Timeline for Your Next Construction Project Links Mentioned: The Remodel Budget and Timeline Guide https://rwarddesign.myflodesk.com/budgetandtimelineRemodel Survival Guide: a step-by-step process on the construction side of a remodel project NEXT STEPS: Grab your freebies: Furnishings Investment Guide https://rwarddesign.myflodesk.com/furnitureinvestmentYour Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design styleFind Out What Type of Interior Designer You Should Be! Listen to Related Episode: Episode 99: Smart Way to Maximize Profits in Your Interior Design Business: Furniture Sales and Designer DiscountsEpisode 89: How to Approach Your First Remodeling Project with Confidence Join the Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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    17 mins
  • 100\\ Tips and Stories for Starting Your Interior Design Journey Plus Celebrating 100 Episodes With Lillian Janik

    100\\ Tips and Stories for Starting Your Interior Design Journey Plus Celebrating 100 Episodes With Lillian Janik
    Aug 5 2024
    We did it! We finally made it to 100 episodes and even landed in the top 100 in the Apple Podcast US and top 20 in the Apple Podcast Canada both in Design Category. Thank you for tuning in each week. To celebrate, I have a special giveaway for you. Scroll down for details on how to enter and win. Also, in this milestone episode, I have a special guest, Lillian "Lilly" Janik, my associate designer and right-hand gal. She has been instrumental in helping me grow my business, organize it, and manage all the various aspects, including the podcast and my mentorship program, My Design Mentor. Join us as Lilly shares her inspiring journey from a creative child to a key player in our design firm. Discover how she overcame the challenges of starting her career and the valuable lessons she learned. If you're an aspiring interior designer or a recent graduate unsure of your next steps, this episode is packed with insights and advice to help you succeed in your creative career. From internships to working with clients, Lilly's experiences offer a roadmap for achieving your dreams in the interior design industry. Don't miss this opportunity to learn from someone who has been in your shoes and emerged successful. Tune in now and take the first step towards building a fulfilling and prosperous career in interior design. Featured Guest: Lillian "Lilly" Janik is an experienced interior designer with a passion for creativity and a keen eye for design. After graduating from CSU Sacramento with a Bachelor of Arts in Interior Design, she has honed her skills, starting as an intern to an associate designer at Rebecca Ward Design firm. With a knack for sourcing furniture and construction finishes, Lilly excels in design drawing and client relations. Her dedication to mentoring interns and sharing her knowledge reflects her commitment to growth and learning in interior design. Why you’ve got to check out today’s episode: Learn from Lilly's real-life examples and practical advice for navigating your career path in interior designUnderstand the importance of internships and mentorship in shaping a successful design careerGet inspiration and encouragement as you pursue a career or business as an interior designer Check out the show notes >>> Tips and Stories for Starting Your Interior Design Journey Plus Celebrating 100 Episodes With Lillian Janik Join the 100th Episode Giveaway To celebrate the 100th episode of my podcast, 1 lucky winner will win an Interior Designer's Tool Package which includes: Hulken BagLaser MeasureFull Focus PlannerBranded Graph Paper PadCustom Scented CandleErasable PensBoss Lady Mug ENTER TO WIN In 3 easy steps: Leave a Star Rating & Review on Apple Podcasts or Podchaser (if you're not an Apple user)Follow @rwarddesign on InstagramLeave a comment on our giveaway post. Let us know what your favorite episode is. Giveaway Period: August 5 to 9, 2024 Winner Announcement: August 9, 2024 Grab your freebies: Furnishings Investment Guide https://rwarddesign.myflodesk.com/furnitureinvestment⁠Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my Career Take a Quiz: Curious about your design style? Take the Quiz: Find Your Perfect Interior Design StyleInterior Designer!! Take the QUIZ and Find Out What Type of Interior Designer You Should Be! Listen to Related Episode: Episode 5: The Do’s and Don’ts of Interior Design InternshipsEpisode 68: The Power of Intention: How to Set and Achieve your Goals for 2024 With Sierra Collins Join the Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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    30 mins
  • 99\\ Smart Way to Maximize Profits in Your Interior Design Business: Furniture Sales and Designer Discounts

    99\\ Smart Way to Maximize Profits in Your Interior Design Business: Furniture Sales and Designer Discounts
    Jul 29 2024
    Did you know you can profit from selling furniture in your interior design business? Furniture is an important topic in interior design, especially for those planning to run their own business. It's important to include furniture in your business model to sell to clients and profit from it. However, many people underestimate the costs involved. In this episode, I talk about this topic and how it can be a game-changer for your design business. I break down the different levels of furniture costs, from budget to luxury, and offer practical advice on setting realistic budgets for your clients. I also share tips on how to use designer discounts and wholesale accounts to maximize your profits while ensuring your clients get the best value. If you want to set up your design business the right way, so you can charge for your time and products effectively, make a profit, and help your clients make informed decisions about their furniture investments, this episode is a must-listen. Don't miss this furniture investment guide to making money through furniture in interior design. Plus, get ready for our exciting 100th episode and a special giveaway! Why you’ve got to check out today’s episode: Understand how to build a successful furniture sales strategy that keeps your design business thriving.Get the furniture investment guide to help your clients set realistic furniture budgets.Discover how to effectively use designer discounts and wholesale accounts to provide value to your clients while boosting your profit margins. Check out the show notes >>> Smart Way to Maximize Profits in Your Interior Design Business: Furniture Sales and Designer Discounts Links Mentioned: Furnishings Investment Guide https://rwarddesign.myflodesk.com/furnitureinvestment NEXT STEPS: Curious about your design style? Take the Quiz: Find Your Perfect Interior Design StyleInterior Designer!! Take the QUIZ and Find Out What Type of Interior Designer You Should Be! Grab your freebies: Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my Career Join the Design Mentor to kickstart a successful career in interior design! Check out the best books every interior designer should have here. Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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    14 mins