Destination Marketing Podcast

By: Relic Agency
  • Summary

  • The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
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Episodes
  • 353: Taking Risks in Destination Marketing: A Special Bonus Episode Featuring Destination Discourse
    Nov 22 2024
    Today’s episode of The Destination Marketing Podcast is the final episode of our collaboration with Destination Discourse, a podcast recently launched by Adam along with Stuart Butler, the CMO of Visit Myrtle Beach. Will Seccombe, the president of Revolution Strategy and a recurring guest on The Destination Marketing Podcast, joins Adam and Stuart on Destination Discourse to discuss the merits of taking risks and being innovative in the destination marketing space. They give their perspectives on the benefits of taking marketing risks to stand out in the industry and give out strategies for evaluating risky decisions in their professional lives. Watch Destination Discourse on YouTube If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    52 mins
  • 352: Discover DeKalb's Podcast Development Journey with James Tsismanakis
    Nov 19 2024
    Today's episode of The Destination Marketing Podcast is a conversation with James Tsismanakis, the Executive Director of Discover DeKalb. After discussing his background in tourism, James highlights how DeKalb has been using podcasting as a marketing tool for his destination to promote economic development, arts, culture and festivals. He tells the story of how a former student got him hooked on podcasting and reveals the successes, challenges and lessons he's learned while developing his destination's podcast. "So a lot of it is really when we start hearing that it was a good show hearing, 'I saw you on the show', hearing, 'oh, you got a big ego because, you know, you're on the podcast all the time and it's always video'. You know, that starts to say you're doing something right, I think." - James Tsismanakis Discover DeKalb If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    37 mins
  • 351: How Branded Entertainment Can Transform Destination Marketing: A Special Bonus Episode Featuring Destination Discourse
    Nov 15 2024
    Today’s episode of The Destination Marketing Podcast continues our collaboration with Destination Discourse, a podcast recently launched by Adam along with Stuart Butler, the CMO of Visit Myrtle Beach. The second episode of Destination Discourse is a deep dive into branded entertainment. They emphasize the need for DMOs to adapt to the changing advertising landscape, especially with the rising costs of paid media. Later in the episode, Stuart pulls from his experience with Visit Myrtle Beach and touches on the impact that branded content like Traveling the Spectrum and Splish Splash Squawk has had on his organization and Myrtle Beach. Watch Destination Discourse on YouTube If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    51 mins

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