In this episode of Cruise Control, host Kevin Davis sits down with Rod Puzey and Jody Sedrick, the co-founders of RoadFS and Zenware, who share their 15-year journey in creating software specifically for the detailing industry. The trio discusses everything from business evolution and niche market success to the power of servant leadership. Rod and Jody emphasize how their high-touch, customer-centric approach has helped them grow a loyal client base and transform their company into a respected industry leader. They also delve into their personal stories, balancing family, business, and the importance of passion in entrepreneurship. With humor and candor, the episode highlights the keys to building a sustainable and fun business in an ever-evolving industry.

Key Takeaways:

1. Servant Leadership Drives Success: Rod and Jody’s philosophy of putting people first has fostered strong relationships with both customers and employees.
2. Finding Your Niche: Identifying and owning a niche is essential for standing out and sustaining long-term success.
3. Entrepreneurship Requires Adaptation: Their journey highlights the importance of evolving and staying open to new roles within a business.
4. Success Is Personal: Each person’s definition of success is different; it's important to define it for yourself and not be swayed by others' expectations.
5. Balance is Key: Personal fulfillment and family matter just as much, if not more, than business accomplishments.

www.roadfs.com

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In this episode of the Cruise Control Podcast, Kevin Davis sits down with Mark Green, a lifelong automotive enthusiast and entrepreneur. Mark shares his fascinating journey from starting a car detailing business as a teenager to building and leading Griot's Garage, a renowned automotive product company.

Mark discusses the strategies behind creating a loyal customer base through storytelling and quality, his transition into podcasting with "Cars Yeah," and the lessons he's learned from interviewing over 2,500 guests. The conversation dives deep into the importance of following your passion, the challenges and rewards of entrepreneurship, and the ultimate fulfillment that comes from helping others.

This episode is a treasure trove of insights for anyone looking to build a brand, scale a business, or find purpose in their work.

Takeaways:

1. Entrepreneurial Beginnings: Mark Green's journey began at age 14 when he started his first business, Autocare, highlighting the importance of following your passion from a young age.
2. Building a Brand: The deliberate effort to create a unique and loyal customer base at Griot's Garage through storytelling, quality products, and exceptional customer service.
3. Adapting to Change: How Mark transitioned from traditional advertising and catalog sales to leveraging the internet and new marketing strategies.
4. Importance of Niche: The significance of identifying and filling a niche in the market, whether in product offerings or in content creation like podcasting.
5. Helping Others: The realization that true happiness and fulfillment come from helping others, a key theme Mark has learned through his extensive interactions with successful individuals.
6. Overcoming Challenges: Mark's willingness to take risks, such as leaving California to join a startup, demonstrates the importance of stepping out of your comfort zone.
7. Persistence in Business: The concept of "polite persistence" as a key to success, as shown in Mark's relentless pursuit of opportunities and connections, even when faced with initial rejection.
8. Scaling and Selling a Business: Insights into the complexities of building a business that is not only successful but also scalable and sellable.

Find Mark and the Cars Yeah Podcast at www.carsyeah.com.

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In this conversation, Kevin Davis interviews Jay Bentley from Gtechniq Marine North America. They discuss Jay's background as a financial advisor and his transition into the boating industry. They also talk about the challenges of marketing and selling ceramic coatings in the boating world, the importance of understanding customer pain points, and the growth of Gtechniq's certified installer network in the marine industry. The conversation explores the different market segments in the boating industry and the challenges and opportunities for marine detailers. It emphasizes the importance of building relationships and networking in the industry.

The conversation also discusses the value proposition of ceramic coatings for boats and the economics of boat ownership. The advice for marine detailers includes setting realistic expectations, being professional in appearance and communication, and specializing in their services. The episode concludes with a mention of the upcoming Gtechniq Marine Summit in Orlando.

Takeaways

• The boating industry is a traditional business that is slow to adopt new technologies.
• Selling ceramic coatings in the boating world requires understanding customer pain points and presenting the value of the product.
• Building a business within a business requires education, marketing, and building relationships with manufacturers, distributors, and detailers.
• The marine industry has a low barrier to entry, so it's important to vet detailers and installers to ensure professionalism and quality.
• The growth of Gtechnic's certified installer network in the marine industry is a result of education, marketing, and building relationships. Building relationships and networking are crucial in the boating industry.
• Setting realistic expectations and delivering quality work is key for marine detailers.
• Ceramic coatings offer long-term protection and cost savings for boat owners.
• Boat ownership comes with significant operating costs and maintenance expenses.
• Professional appearance and communication are important for marine detailers.
• Specializing in boat detailing can lead to success in the industry.
• The GTECNIC Marine Summit is a valuable event for networking and industry growth.

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