Dr. Dhru B welcomes Damon Johnson, President of DJ Realty Solutions, back to the show. This time the conversation covers Damon’s businesses and how things are going, including an in-depth look at the challenges and successes of working with social media. Damon, like Dr. Dhru, is a social media consultant and he shares his thoughts on what apps are working best for engagement right now. Socials are a necessity but it’s not always as easy as simply being a quick hit influencer and Damon talks about the longer game of building steady growth. It’s the sustainable second tier growth he looks for.Dr. Dhru and guest Damon Johnson cover social media platform name changes, functionality, oversight, and what they’d like from the future in their conversation. They share the pros and cons of the most popular platforms and touch on how topics like racism are handled. In the world of consulting, Damon also urges clients to meet with more than one consultant to find one you fit with, one who matches your voice. Dr. Dhru and Damon also reflect on their time at VeeCon, where their friendship was cemented, and possibilities for the next convention. Resources discussed in this episode:Gary Vaynerchuk“Influencer: Building Your Personal Brand in the Age of Social Media” by Brittany HennessyLately About Damon JohnsonDamon Johnson, President of DJ Realty Solutions, is an experienced and professional realtor with a demonstrated history of working in the real estate industry. His skills are varied and include sales, investment properties, management, working with first-time home buyers, and leadership. Damon is also a radio talk show host for the show Music and Meatless Meals out of Detroit. He received his Master of Education (M.Ed.) focused in Educational Leadership and Administration, General from Oakland University.—Contact Dhru Beeharilal | Nayan Leadership: Website: NayanLeadership.comLinkedIn: DhruBeeFacebook: NayanLeadershipYouTube: DhruBeeContact Damon Johnson:LinkedInInstagram__TranscriptDr. Dhru: [00:00:02] Hey, everybody. This is Dr. Dhru B, and I'm here to welcome you to my podcast, Ikigai Leadership. We're going to be talking to leaders in all different industries from all different backgrounds and demographics from all over the world. And we'll be discussing topics like leadership development, culture, DEI, content creation and marketing and all things business and entrepreneurship. Damon, welcome back. Thank you, everybody. How are you doing? Damon Johnson: [00:00:31] Thank you for having me. Dr. Dhru: [00:00:32] It's great to have you back, man. Thank you, everybody, for joining in today to our Ikigai Leadership podcast. My name is Dr. Dhru B, and I'm here with my good friend Damon Johnson, aka DJ Realty Solutions. Welcome back, bro. Damon Johnson: [00:00:44] Thank you for having me. I know it's how long has it been? Has it been that long? A couple of months, maybe. Dr. Dhru: [00:00:50] Since we saw each other? It's been a few months, but since we talked, we talked on that book conversation. So we've been in touch. Damon Johnson: [00:00:56] Yeah. We try to stay in touch. I got to do a better job. I got to do better. Dr. Dhru: [00:01:00] Me too. I think. I think we're both falling to the same trap, my friend. Damon Johnson: [00:01:02] But that's okay. Dr. Dhru: [00:01:03] It's all good. How has business been so far? I know you started social media stuff. Damon Johnson: [00:01:07] I picked up a huge client last week and it was like, she's family so... It's been different because with their social I'm using their voice. With my other clients are kind of in my same realm of business, so I can kind of use my voice with their voice. So figuring out their voice is different. So we're, we laugh. And she's like, Damon, that doesn't sound like me. I'm like, Are you sure? So yeah, we're working those kinks out. But it's been great. She referred another client to me and I went to meet with both of them yesterday. So I got ahead and behind at the same time. So it's like, yay! New clients! But like, Oh, no, I'm behind on paperwork. But so yeah, it's been interesting. It's been busy, but good. Better busy than waiting for the phone to ring I always say. Dr. Dhru: [00:02:05] Yeah, agreed, man, 100%. Congratulations. That's awesome. You got a couple more clients and it's always good to get that coming in. But you know, from social media side of things, I think people don't realize that that little piece of things because, you know, everybody thinks, Oh, I got a Facebook account, I got an Instagram account, I can be a social media consultant. But no, I'm sorry. You really can't. Right? I mean, I was reading this thing today, there's a book out there called Influencer. And so, I mean, the content is good so far. It's, I forgot who was by now, you know me. I don't know authors as well as, you know, I can talk about the book titles or whatever but authors and content. Well, content I know, book ...