• Diamonds Unearthed: The Marketing Genius of De Beers

  • May 4 2024
  • Length: 7 mins
  • Podcast

Diamonds Unearthed: The Marketing Genius of De Beers

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  • Summary

  • Unveil the captivating tale behind one of the greatest marketing stories in history as we delve into "The Marketing Genius of De Beers."

    Discover how a simple gemstone transformed into a symbol of eternal love and commitment, forever altering the landscape of romance and consumer culture.

    Join us on a journey through time as we explore how diamonds became forever in the collective consciousness.


    Written and hosted by Finley Miles

    Narrated by Reggie Sinclair

    Produced by Social Beatles
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