In this episode, I share what I learned from investing $45,000 in Alex and Layla Hormozi’s VAM Workshop. The event focused on scaling businesses from $3 million to $100 million using their Value Acceleration Method framework.

I break down the biggest lessons I took away in marketing, sales, and general business strategy. From optimizing conversion rates through structured testing to motivating sales teams with weekly incentives, I cover practical insights that can be applied to any business.

I also talk about the importance of delegating effectively and mentoring your team beyond just their work roles. If you’re trying to scale your business or just looking for better ways to optimize what you’re already doing, this episode has plenty of actionable advice.

(0:00) - Introduction
(0:18) - What We're Going to Cover
(0:45) - What is the VAM workshop?
(4:31) - Marketing Frameworks
(23:38) - Sales Frameworks
(45:25) - General Business Lessons & Realizations
(56:04) - Was the VAM event worth it?
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✍️ Want to start writing online? Download this free Ultimate Guide to get started. https://startwritingonline.com

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://yt.premiumghostwritingblueprint.com/?el=$100kCommunityYT&htrafficsource=youtube_organic

🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://yt.startwritingwithai.com

💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co

🧙‍♂️Are you a fiction writer? Here's a crash course on how to turn timeless storytelling frameworks into game-changing ChatGPT prompts: https://yt.startfictionwritingwithai.com/

📰 Subscribe to Dickie's Digest here: http://dickiesdigest.com

Here's the full software list: https://docs.google.com/document/d/1ZK4gJIiSeL-GMKk3AQHAAuRuejHpK6qfqd3cn7Uzyjc/edit?usp=sharing

Running a $500K/month digital writing business requires the right tools—but is spending $8,215/month on software necessary? In this breakdown, I go through every tool we use for marketing, sales, automation, content creation, and team management, explaining why we use it and whether it’s essential. From email marketing and payment processing to AI-powered automations, this video reveals how we streamline operations, save time, and maximize efficiency. Whether you’re just starting out or looking to optimize your software stack, this deep dive will help you make smarter decisions for your business.

(01:10) Marketing & Sales

(17:52) Course Hosting & Payments

(24:57) Operations

(41:11) Written Content

(46:45) Media Production

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✍️ Want to start writing online? Download this free Ultimate Guide to get started. https://startwritingonline.com

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://yt.premiumghostwritingblueprint.com/?el=$100kCommunityYT&htrafficsource=youtube_organic

🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://yt.startwritingwithai.com

💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co

🧙‍♂️Are you a fiction writer? Here's a crash course on how to turn timeless storytelling frameworks into game-changing ChatGPT prompts: https://yt.startfictionwritingwithai.com/

📰 Subscribe to Dickie's Digest here: http://dickiesdigest.com

Join Digital Air for behind-the-scenes build process access: https://docs.google.com/document/d/1L5_KViOHFMEOCJ-ixKu5X3Enez2RLyu9YtilwPlW9VI/edit?usp=sharing

In this video, I break down what we’re building, who it’s for, and the three-phase roadmap (Ideate, Validate, Scale) to make an online community successful. I also share key lessons from past community-building mistakes, how we’re avoiding churn, and the survey + onboarding strategy to ensure you create something truly valuable. If you're looking to grow a thriving online community, this is the blueprint. Stay tuned for real-time updates and insights!

(01:40) The Education + Mentorship + Community Model
(07:27) Where This Community Fits in Our Business
(12:53) Three Phases to $100K/Month: Ideate, Validate, Scale
(18:03) Avoiding the Mistakes That Cause Community Churn

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✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://yt.startwritingonline.com

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://yt.premiumghostwritingblueprint.com/?el=$100kCommunityYT&htrafficsource=youtube_organic

🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://yt.startwritingwithai.com

💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co

🧙‍♂️Are you a fiction writer? Here's a crash course on how to turn timeless storytelling frameworks into game-changing ChatGPT prompts: https://yt.startfictionwritingwithai.com/

📚 For more information on my books, businesses, and other writings, visit my website: https://www.nicolascole.com